Episode 335: Two Time-Saving Engagement Strategies For Your Business

Today, I want to dive into a common challenge that many business owners face when transitioning their business online. Today we spill the tea on 2 engagement strategies that will help your customers thrive (without creating more overwhelm for you).

Quick Pivot and Building Engagement Strategies

Picture this: You’ve just launched your first online program, and the response has been phenomenal. You started with a beta group of 42 members, and now you have 108 eager customers. It’s an incredible feeling, right? But then reality hits. Each of those 108 people expects personal attention and support, and your one-on-one interactions start to consume all your time.

This scenario is all too common, and it can be daunting. But don’t worry—I’ve got some strategies to help you engage your customers effectively while keeping your sanity intact.

Strategy 1: Weekly Q&A Calls

One of the first engagement strategies I recommend is setting up a weekly Q&A call or office hours. This simple yet effective strategy can dramatically reduce the number of one-on-one calls while still providing valuable support to your customers along their journey.

Here’s how it works: Choose a consistent time each week—let’s say Thursdays at 1 PM. During this hour-long session, you’re available on a platform like Zoom or Google Meet. Customers can join to ask their questions live, listen to other people’s questions, and benefit from the collective knowledge shared during the session.

This approach not only saves you time but also builds a sense of community among your customers. They learn from each other and learn that they are not alone in their challenges.

Strategy 2: Move Communications to a Group Platform

Next, consider moving your communications to a group platform like Slack or Voxer. The problem with text messages or direct emails is that they are personal and demand your immediate attention. By using a dedicated platform, you can set boundaries for when you check and respond to messages.

For example, Slack allows your team and other members to see and respond to questions, not just you. This means that if someone else on your team has the answer, they can jump in and help. 

Better yet, create a community area within your membership platform where customers can post their questions. This way, everyone can see the questions and answers, benefiting the whole group.

This shift helps build a self-sustaining community. Members start to help each other, which adds tremendous value. Plus, it frees up your time while still ensuring that everyone gets the support they need.

Building a Community of Support

A key takeaway from these engagement strategies is the importance of fostering a supportive community. When customers interact with each other and share their experiences, they form connections that enhance their learning journey. This dynamic is powerful because it moves the focus from you being the sole provider of knowledge to creating a collaborative environment where everyone contributes.

From 1:1 Service Model Business to Online Experience

Transitioning to digital services doesn’t mean you have to sacrifice personal interaction or overwhelm yourself with endless one-on-one sessions. By implementing strategies like weekly Q&A calls and using group communication platforms, you can engage your community effectively and efficiently.

Remember, the goal is to create focused interactions that help your customers move forward while also managing your time wisely. These changes might feel different at first, but they are essential for scaling your business and maintaining a healthy work-life balance.

If you’re facing similar challenges or need more personalized advice on creating a successful online experience, don’t hesitate to reach out. I’m here to help you navigate this journey and ensure your business thrives.