Episode 333: To Drip or Not Drip – Why Netflix is NOT the Correct Model To Copy in Your Online Business

The goal is to provide the fastest path to results, creating raving fans who can easily navigate and benefit from your content. In episode 333 of the Course Building Secrets® podcast we discuss how to help you structure your online courses and experiences for maximum impact.

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As a Digital CEO aiming to deliver an exceptional online experience, structuring your content effectively for your online business is key to ensuring your team and clients succeed. The goal is to provide the fastest path to results, creating raving fans who can easily navigate and benefit from your content. In episode 333 of the Course Building Secrets® podcast we discuss how to help you structure your online courses and experiences for maximum impact.

The Fastest Path to Results

When people invest in your solution, they are looking for guidance that leads them to a solution quickly. They don’t want to spend hours searching YouTube or Google for answers; they are paying for your expertise and the structured path you provide. Your primary objective is to offer a streamlined experience that takes them from their problem to the solution as efficiently as possible. 

Here’s how you can achieve that:

1. Drip Out Content

Dripping content means delivering it in a controlled, sequential manner. There are two main methods to consider:

Time-Based Dripping:

  • Release content on specific days or at particular intervals.
  • Ideal for cohorts or programs where interaction and timing are essential.
  • Helps maintain a structured learning pace and keeps participants engaged over time.

Progress-Based Dripping:

  • Unlock new content only after previous modules or lessons are completed.
  • Allows participants to progress at their own pace while ensuring they follow the intended learning path.
  • Ensures a logical progression and comprehension of the material before moving on.

2. Avoid the Netflix Approach

While a “Netflix-style” library of content may seem appealing, it often leads to unstructured and overwhelming experiences. Unlike entertainment, learning requires a guided path. Here’s why a dripped approach is more effective:

  • Guidance and Structure: Create a clear path to follow, so they don’t get lost in a sea of content.
  • Focused Learning: By controlling the order of content delivery, you ensure that participants grasp foundational concepts before advancing to more complex topics.
  • Consistency: A structured approach ensures all participants receive the same high-quality experience.

3. Supplement with On-Demand Content

While your core curriculum should be structured and dripped, supplementary content can be offered in a more flexible format. This can include:

  • Additional Modules: Topics that enhance the core curriculum but aren’t essential for the main learning path.
  • Video Library: A library of extra resources for deeper dives into specific subjects.
  • Bonus Content: Additional tips, tricks, and insights that provide extra value without disrupting the core learning experience.

4. Define Your Signature Methodology

If you find your solution resembles a random collection of videos rather than a cohesive learning path, it’s time to revisit your core strategy. Define a clear, step-by-step methodology that guides learners from point A (their problem) to point B (the solution). This signature methodology becomes the backbone of your solution, ensuring every piece of content serves a purpose and contributes to the overall learning journey.

5. Implement Need-to-Know vs. Nice-to-Know

Distinguish between essential content (need-to-know) and supplementary material (nice-to-know). This approach helps prioritize and organize your content, ensuring that learners focus on what’s most important first.

Structuring your program effectively is crucial for delivering a consistent, high-quality experience that leads to results. By dripping content in a controlled manner, avoiding a Netflix-style library for core content, supplementing with on-demand resources, defining a clear methodology, and distinguishing between need-to-know and nice-to-know content, you can create an engaging and successful online learning experience.

Our Host

Tara Bryan is on Instagram | Facebook | Linkedin

Website is: www.Taralbryan.com

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business. 

Key Topics:

Dripping Content: Time-Based vs. Progress-Based Approaches | Avoiding the Netflix Approach for Core Content | Defining Your Signature Methodology

Highlights

    • Effective Content Dripping
    • Avoiding the Netflix Approach for Core Content
    • Defining Your Signature Methodology
Tara L Bryan

Our mission is to inspire, educate and give business owners the strategies and skills to build an infinitely scalable online business that will allow them to make a bigger impact and income without sacrificing the customer’s experience or adding more time to their already full lives. 

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