As you dive into the world of online business, one critical success factor is to know the difference between virtual and digital delivery in your business so that you create an experience that fits for your goals, style and outcomes.
When you are creating and growing your online business, the first key step is to determine your overall business strategy. One of the biggest challenges I see people have is really being able to articulate the differences between a virtual and a digital business.
| Aspect | Virtual Delivery | Digital Delivery |
|---|---|---|
| Delivery Method | Live, real-time sessions facilitated via online platforms such as video conferencing, zoom, google meets, or something similar. | Pre-recorded videos, interactive modules, and other online resources accessed asynchronously through learning management systems (LMS) or online platforms. |
| Interaction | Customers engage in live interactions with trainers and peers, enabling immediate feedback, discussion, and collaboration. | Customers progress through training materials at their own pace without real-time interaction with instructors or peers, accessing resources independently. |
| Engagement | Utilizes interactive tools such as chat functions, polls, and breakout rooms to enhance participant engagement and collaboration. | Incorporates interactive elements such as quizzes, assessments, gamification, milestone celebrations to enhance engagement and retention. |
| Flexibility | Accommodates diverse schedules and geographic locations, allowing customers to attend sessions remotely from any location with internet access. | Enables customers to access content 24/7, providing flexibility to engage with training materials at their own convenience and pace. |
| Immersive Learning | Provides an immersive learning experience with multimedia elements such as presentations, videos, and virtual simulations, creating an engaging virtual classroom environment. | Offers multimedia resources and interactive features that enhance customer engagement and facilitate self-directed learning experiences. |
| Suitability | Ideal for scenarios requiring real-time interaction, collaboration, and immediate feedback, such as live workshops, instructor-led sessions, and team-based training activities. | Well-suited for self-directed learning, simulated practice and resource accessibility, making it suitable for skill building, core learning roadmaps and foundational content for a program. |
| Scalability | Can accommodate small to large groups of customers, depending on the capacity of the virtual platform, making it scalable as a group model. | Scalable for large numbers of customers simultaneously, allowing efficient delivery of training to a widespread audience without logistical constraints. |
| Examples | Live webinars, virtual classrooms, interactive online workshops, instructor-led training sessions. | Pre-recorded video tutorials, online courses, interactive modules, self-paced learning modules. |
These distinctions will drive your business strategy and help you choose the delivery approach that aligns best with your style, goals, and preferences for coaching and support.
One of the things we love here is being able to help our customers craft a customized delivery path that perfectly fits their needs and their customers needs by combining these two delivery methods together.
