Can we talk about what’s really happening with online courses right now?
I’ve been chatting with so many coaches and consultants lately who are feeling it – that nagging sense that something fundamental has shifted in our industry. And you know what? They’re absolutely right.
Online ‘courses’ or ‘programs’ aren’t going away – but the bar has definitely been raised.
There was a day when it was possible for people to make money just by packaging up some decent info, throw together some slides, record themselves talking, and call it a day? Those times are officially over.
What’s Really Happening in the Online Business Space
Think about it like this – remember when having a website with your face on it made you seem cutting-edge? Or when simply having a Facebook page for your coaching business was impressive?
The online business world has grown up, and so have our customers. What worked beautifully in 2019 or even 2022 just doesn’t cut it anymore. Your potential clients have likely already purchased 3-5 courses that they never finished. They’ve been burned before, and they’re not about to make the same mistake again.
According to recent consumer behavior research, 76% of consumers get frustrated when businesses don’t deliver personalized interactions. This isn’t just about marketing – it’s about the entire customer experience, including how they learn from you.
Let’s Talk About the AI Elephant in the Room
Between us? AI has completely changed the game for coaches and consultants.
When your potential client can ask ChatGPT “How do I create a content calendar?” or “What’s the best way to run Facebook ads?” and get pretty decent answers in seconds… for free… why would they pay for your information-only course?
The McKinsey Global Institute recently found that 40% of working hours could be impacted by AI models – and that includes a lot of the basic “how-to” content many online courses were built on.
The Shift from Courses to Scalable Delivery Experiences
Here’s the real shift I’m seeing: successful coaches and consultants aren’t just selling ‘courses’ or ‘programs’ anymore – they’re creating scalable delivery experiences that actually get results.
What is a Scalable Delivery Experience?
A Scalable Delivery Experience is all about packaging your expertise into one ‘authority framework’ and using scalable systems to deliver a consistent ‘customer journey’ that allows you to serve many customers at the same time while still making it seem like a personalized experience for each customer.
I was talking to Sarah (one of our clients) last week, and she put it perfectly: “I used to think my job was to teach information. Now I realize my job is to create transformation with as little ‘information’ as possible.”
What does this mean for you?
It means your clients don’t just want your knowledge – they want:
- A personalized journey that addresses their specific challenges
- Interactive elements that keep them engaged and accountable
- Community and connection that AI simply can’t provide
- A proven fast-track roadmap based on your real-world expertise
This Is Where the Infinite Scale™ Method Comes In
This is exactly why we created the Infinite Scale™ Method. It’s not just about helping you create another course – it’s about helping you design scalable delivery experiences that actually transform your clients’ lives and help them achieve results without maxing out your calendar.
Because the answer is not to just go back to 1:1 or live cohort style groups. It is to step into scalable delivery experiences.
The Infinite Scale™ method helps you do that. It starts with packaging your unique expertise into a step-by-step roadmap that gives your clients absolute clarity and confidence.
One of our clients, Michael, a business coach who implemented this approach, saw his completion rates jump from 23% to 78% while raising his prices by 40%. Why? Because he stopped selling information and started delivering experiences. Match that with the right scalable business model and he was able to soar.
What makes this approach different?
- Your expertise gets transformed into a clear, actionable journey
- Your clients get personalized pathways that adapt to their needs
- You build in accountability and community that AI can’t replicate
- You focus on results first, information second
What’s Your Next Move?
Listen, this shift isn’t something to worry about – it’s a massive opportunity if you’re willing to evolve. The coaches and consultants who understand this transition won’t just survive; they’ll absolutely thrive.
Ready to position yourself at the forefront of this evolution and build your own scalable delivery experience that transforms the lives of your clients? Join our upcoming free workshop to learn the key shifts it takes to incorporate the Infinite Scale™ Method in your coaching or consulting business.
