Video Training Creation in Your Online Business
Dynamic and interesting training video creation is one of the most effective ways to engage customers, communicate your message, and build trust. When you are creating in-depth training videos for your customers, remembering the purpose behind your content is the first step to success. Tailoring your videos for their specific purpose ensures they resonate with your customers needs.
5 Actionable Tips to Master Video Training Creation
1. Start with Your Customer in Mind
The most effective videos are customer-centric. Instead of focusing solely on what you want to share, think about what your customers needs to see and hear to take the next step.
2. Choose a Style That Fits Your Brand
From direct-to-camera formats to narrated slides, pick a style that aligns with your business and feels authentic. Consistency is key to building trust and recognition.
Quick Tip: Stick to 1-2 formats to ensure your production process remains efficient while maintaining quality.
3. Simplify Your Setup
You don’t need fancy equipment to get started. Platforms like BIGVU and Descript make scripting, teleprompting, and editing easy to use even for beginners.
Quick Tip: Focus on clear audio by investing in a good microphone—it’s often more critical than video quality.
4. Embrace the Beta Mindset
Don’t let perfectionism hold you back. Launch your videos as beta versions to gather feedback and refine your approach.
Quick Tip: Test your videos with your beta group to identify improvements before scaling production.
5. Deliver Value, Not Just Training Video Content
Every video should have a clear goal: educate, inspire, or guide. Avoid overloading your customers with unnecessary information—focus on actionable takeaways.
Quick Tip: End each video with a strong call to action that aligns with your goals, such as subscribing, purchasing, or engaging further.
Common Training Video Creation Challenges and How to Overcome Them
- Feeling Awkward on Camera: Practice and start with formats that don’t require you to be on screen, such as narrated slides.
- Tech Overwhelm: Stick to simple tools and gradually upgrade as your confidence grows.
- Inconsistent Branding: Create a template for your video intros, outros, and graphics to ensure consistency.
Training Video Creation That Drive Results
Mastering training video creation doesn’t have to be overwhelming. By starting simple, focusing on your customer, and using accessible tools, you can create videos that enhance your brand and deliver value. Remember, the goal is progress—not perfection. Start small, refine, and scale as you go.
Ready to elevate your training videos? Take the first step today by implementing these tips and tuning in to the full podcast episode for more insights.
Our Host
Tara Bryan is on Instagram | Facebook | Linkedin
Website is: www.Taralbryan.com
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.
Key Topics:
Training Video Creation Tips | Customer-Centric Videos | Simplified Video Tools | Overcoming Challenges
Highlights
- Master training video creation for business success.
- Simplify video production with easy to use tools.
- Create professional training videos that engage your customers.
