Episode 355: Self-Publishing for Authority & Income Acceleration with Jenny Hansen Lane

In today’s competitive business landscape, standing out as an authority is more important than ever. Whether you’re a coach, content creator, or entrepreneur, self-publishing on Amazon offers a unique opportunity to establish credibility, generate passive income, and expand your reach. Self-publishing expert Jenny Hansen Lane has transformed her business using Amazon’s platform, and in this post, we’ll share key insights and actionable tips inspired by her journey.

For those ready to dive deeper, Jenny and I are hosting a live Self-Publishing Authority & Income Accelerator Masterclass on November 21st. This 60-minute session will cover everything you need to know to get started with self-publishing, from identifying profitable niches to publishing on Amazon. Ready to take control of your brand and revenue? Let’s explore how self-publishing can be your path forward.

Why Self-Publishing?

Self-publishing allows business owners to tap into Amazon’s vast marketplace of over 90 million monthly buyers. Beyond being a revenue stream, self-publishing builds credibility by establishing you as a trusted authority in your field. Even simple formats like journals, planners, and workbooks can bring tremendous value to your audience while showcasing your expertise.

For many of us, our best ideas and methods are sitting in files we haven’t used to their full potential. Self-publishing can unlock that potential. In the upcoming Self-Publishing Authority & Income Accelerator Masterclass, we’ll guide you step-by-step to make this process simple, accessible, and profitable.

Key Benefits of Self-Publishing:

• Authority Building: Publishing even a small resource positions you as an expert in your niche.
• Income Stream: Self-publishing can create passive income that grows with your audience.
• Lead Generation: Amazon is a powerful platform for discovery, allowing you to reach new potential clients.

Tips to Start Self-Publishing Today

1. Start Simple: Create a Journal or Planner

One of the easiest ways to get started with self-publishing is by creating a journal or planner. This type of content can be a simple extension of what you’re already offering. For example, if you’re a coach, consider creating a goal-setting journal for your clients. Self-publishing doesn’t require a full-length book to have an impact—a journal with your branding can be just as effective.

We’ll cover this in-depth during our masterclass, where you’ll also get templates to help you quickly create your first journal or planner.

Quick Tip:
Begin with a basic template, and don’t worry about creating a massive amount of content. Often, a well-structured journal or planner is exactly what your audience needs.

2. Tap Into Amazon’s Keyword Data

Amazon’s search engine is a goldmine for finding high-demand topics. Start by typing relevant keywords into Amazon’s search bar under the “Books” category. The suggestions that pop up show terms people are actively searching for, giving you valuable insight into what’s in demand.

During the masterclass, we’ll show you how to take these keywords and identify profitable niches to help ensure your published content reaches its intended audience.

Quick Tip:
Use Amazon’s search suggestions to see if there are any market gaps. If a niche has minimal competition, this could be a valuable opportunity for you to publish something unique.

3. Publish Your Framework or Methodology

If you have a proven framework, method, or program, consider publishing it in a way that’s accessible to readers. For example, if you’ve developed a step-by-step process for achieving a specific result, packaging it into a workbook or guide can extend your reach and establish authority.

One of the exciting aspects of our upcoming session will be helping attendees understand how to transform their framework into a profitable self-published book or workbook.

Quick Tip:
Focus on taking readers from Point A to Point B. Self-published content doesn’t need to cover everything; rather, it should offer a clear and achievable result.

4. Use Print-on-Demand to Eliminate Inventory

A major advantage of self-publishing on Amazon is the ability to use print-on-demand. This means that once your digital file is uploaded, Amazon will handle printing, shipping, and delivering your book, completely removing the need for inventory management on your part.

Quick Tip:
For the first product, create something simple—like a branded notebook—to get familiar with the process. Each sale generates passive income without additional effort on your part.

5. Leverage Self-Publishing for Lead Generation

Beyond generating sales, self-published content can also serve as a lead magnet. Publishing a workbook or guide on Amazon can introduce you to potential clients who find you through your book. These readers are already interested in your expertise, making them more likely to explore other offers you have.

Quick Tip:
Include a call to action in your book, such as inviting readers to visit your website or sign up for a free resource, to drive further engagement.

Why Attend the Self-Publishing Authority & Income Accelerator Masterclass?

If these tips resonate with you, join Jenny and me on November 21st for a live Self-Publishing Authority & Income Accelerator Masterclass. In this 60-minute session, we’ll show you how to take control of your brand and income with a hands-on approach to self-publishing. You’ll walk away with practical tools, templates, and strategies to get started quickly and make your content work for you.

Self-publishing is a practical and impactful way to grow your authority and income, and this masterclass will give you everything you need to move forward with confidence. Sign up now for just $27 and start taking your business to the next level.

Conclusion

Self-publishing is an excellent way for coaches, content creators, and entrepreneurs to build authority, generate passive income, and reach a new audience. By starting with simple content like journals and planners, tapping into Amazon’s keyword data, and using print-on-demand, you can get your foot in the door of self-publishing without a significant upfront investment. As your audience grows, so will your passive income and influence.

Whether you’re looking to establish yourself as an expert or create a scalable revenue stream, self-publishing offers a practical and impactful solution. Get started with these tips, and if you’re ready to dive deeper, join us for the Self-Publishing Authority & Income Accelerator Masterclass on November 21st. Together, we’ll unlock the full potential of your ideas and bring them to Amazon’s massive audience!