Episode 363: Build Profitable Challenges – Tips from Guest Expert Amanda Engler

If you’re looking for ways to increase engagement, boost sales, and create real momentum in your online business, profitable challenges may be the solution you need. In this blog, we explore insights from Amanda Engler’s appearance on The Course Building Secrets® podcast, where she shared actionable strategies for designing challenges that attract ideal customers and drive conversions. Amanda’s expert approach proves that with the right structure, challenges can become one of the most profitable tools in your business growth toolkit.

Why Profitable Challenges Are Key to Business Growth

Profitable challenges aren’t just another marketing trend—they’re a proven method to generate leads, build trust, and increase sales. Unlike traditional content-heavy courses, challenges offer hands-on engagement that leads participants through clear, results-focused steps. Amanda Engler highlights that the most effective challenges are built on intentional frameworks that move participants seamlessly from sign-up to conversion.

Amanda Engler’s 3-Step Framework for Building Profitable Challenges

Amanda’s success formula focuses on three critical areas: Sign Up, Show Up, and Stay to Buy. This framework is essential for creating profitable challenges that not only engage participants but lead them to take action and invest. Here’s how to apply Amanda’s method to your next challenge:

1. Sign Up: Attract the Right Audience

Your challenge starts with attracting the right participants. Amanda’s advice:

• Craft a Results-Driven Title: Your challenge name should reflect the specific outcome participants can expect.

• Spark Curiosity and Urgency: Use bold, curiosity-driven language to make your challenge stand out.

• Promise Value: Make sure potential participants understand the value they’ll gain from the challenge.

Example: Instead of a generic name like “Social Media Bootcamp,” opt for “5 Days to Triple Your Instagram Engagement.”

2. Show Up: Keep Participants Engaged and Motivated

Getting sign-ups is important, but engagement drives results. Amanda recommends focusing on daily wins and actionable steps to maintain energy throughout the challenge:

• Limit Information Overload: Focus on delivering bite-sized content that participants can immediately apply.

• Be Present and Personable: Engage with participants by sharing personal insights, stories, and authentic experiences.

• Interact Directly: Use live Q&A sessions, personalized messages, and social media engagement to connect on a deeper level.

3. Stay to Buy: Drive Conversions and Sales

The goal of profitable challenges is to lead participants into purchasing your offer. Amanda advises weaving your offer into the challenge naturally:

• Highlight Your Offer Early: Mention your product or service subtly throughout the challenge to build anticipation.

• Align Content with Your Offer: Ensure that each step of your challenge supports the solution your offer provides.

• Use Testimonials and Social Proof: Share success stories and customer results during the challenge to boost credibility and trust.

Avoiding Common Mistakes in Profitable Challenges

Even with the best intentions, many entrepreneurs fall into these common pitfalls. Amanda highlights key areas to avoid:

1. Overloading Content: Keep your challenge focused on actionable tasks, not excessive information.

2. Skipping Structure: Without a clear framework, participants may lose interest. Plan each step carefully.

3. Delayed Offers: Don’t wait until the end to introduce your offer—prime participants early on.

Real-World Success Story

Amanda shared how one of her clients increased their challenge conversion rate by 30% simply by tightening their framework and emphasizing engagement. By eliminating unnecessary content and reinforcing the offer throughout the process, the client experienced higher sign-up rates and improved retention.

Unlock the Power of Profitable Challenges

Building profitable challenges doesn’t have to be complex. By implementing Amanda Engler’s 3-step framework, you can design engaging, results-driven experiences that lead to increased conversions and business growth. Focus on creating a smooth participant journey from sign-up to sale, and your challenge can become a reliable and scalable tool for long-term success.