Episode 340: Effective Strategies for Building Connection With Your Customers

Today, we’re diving into a topic that is near and dear to my heart: building connection with your customers in a hybrid coaching model.

In the world of coaching, building strong connections with your clients is key to your success. But how do you maintain those connections when you’re moving to a more scalable coaching model?

The kind where your programs run continuously without you having to be there live every single minute? It might sound tricky, but trust me, it’s completely doable, and today I’m going to share exactly how you can make it happen.

Why Building Connection With Your Customers Matters

First, let’s talk about why building connection is so important. When clients feel connected to you, they’re more engaged, more likely to take action on your advice, and more loyal to your program. This means better results for them and a more stable, thriving business for you. Here are 7 ways to build connection in a meaningful and effective way.

1. Personalizing The Onboarding Experience

Your first chance at building connection is right at the start, with your onboarding process. Make sure every new client feels welcomed and understood. Personalize their experience as much as possible. This could be through a welcome video where you introduce yourself and your program, or a personalized email that guides them through the first steps.

2. Creating Engaging Content and Communication

Even though your core methodology content is evergreen, it doesn’t have to feel impersonal. 

Use video and audio formats to make your lessons more engaging. Your personality should shine through in all your materials. Regularly update your content with new insights and case studies to keep it fresh and relevant.

3. Building Connection Through Community Groups 

Create a vibrant community space where your clients can connect with you and with each other. This could be a private group on your experience platform or a forum. Be active in this space, engage in discussions, answer questions, and celebrate wins. This helps foster a sense of belonging and makes your clients feel like they’re part of something bigger.

4. Creating Automated, Yet Personal Touches

Automation doesn’t have to be cold. Use it to your advantage by setting up automated emails that feel personal is a great way of building connection. For instance, send out emails on clients’ milestones, like completing a module or reaching a specific goal. These little touches can make a big difference in how connected your clients feel.

5. Hosting Regular Live Interactions

Just because your core content is evergreen doesn’t mean you can’t have live interactions. Schedule regular Q&A sessions, webinars, or office hours where clients can interact with you in real-time. This keeps the personal touch alive and gives clients direct access to your expertise, building connection in a meaningful way.

6. Collecting and Acting on Feedback

Always listen to your clients. Collect feedback regularly through surveys, polls, or direct conversations. Use this feedback to improve your program and show your clients that their opinions matter. This not only improves your program but also strengthens your relationship with your clients.

7. Showing Your Authentic Self

Finally, be yourself. Authenticity is the foundation of building connection with your audience. Share your own journey, your successes, and even your challenges. When clients see you as a real person, they’re more likely to feel a genuine connection with you.

So there you have it, folks!

Building lasting connections in a hybrid coaching model is all about being personal, engaging, and authentic. By implementing these strategies, you’ll create a community of loyal clients who feel connected to you and your program, even without daily live interactions.

If you’re ready to take your coaching business to the next level and need a bit of guidance, don’t forget to book your free discovery call with me. In just 30 minutes, we’ll uncover the clarity you need, strategize your next steps, and develop a clear plan to help you scale. The link is in the show notes.

Thanks for tuning in today! If you found this episode helpful, please subscribe, rate, and leave a review. I can’t wait to catch up with you next time. Until then, keep scaling, keep growing, and keep building those connections!