Episode 333: Why Netflix is NOT the Correct Model in Online Business

As a Digital CEO aiming to deliver an exceptional online experience, structuring your content effectively for your online business is key to ensuring your team and clients succeed. The goal is to provide the fastest path to results, creating raving fans who can easily navigate and benefit from your content. 

The Fastest Path to Results

When people invest in your online business, they are looking for guidance that leads them to a solution quickly. They don’t want to spend hours searching YouTube or Google for answers; they are paying for your expertise and the structured path you provide. Your primary objective is to offer a streamlined experience that takes them from their problem to the solution as efficiently as possible. 

Here’s how you can achieve that:

1. Drip Out Content

Dripping content means delivering it in a controlled, sequential manner. There are two main methods to consider:

Time-Based Dripping:

• Release content on specific days or at particular intervals.
• Ideal for cohorts or programs where interaction and timing are essential.
• Helps maintain a structured learning pace and keeps participants engaged over time.

Progress-Based Dripping:

• Unlock new content only after previous modules or lessons are completed.
• Allows participants to progress at their own pace while ensuring they follow the intended learning path.
• Ensures a logical progression and comprehension of the material before moving on.

2. Avoid the Netflix-Style Approach

While a “Netflix-style” library of training videos may seem appealing, it often leads to unstructured and overwhelming experiences. Unlike entertainment, learning requires a guided path. Here’s why a dripped approach is more effective:

• Guidance and Structure: Create a clear path to follow, so they don’t get lost in a sea of videos.
• Focused Learning: By controlling the order of content delivery, you ensure that participants grasp foundational concepts before advancing to more complex topics.
• Consistency: A structured approach ensures all participants receive the same high-quality experience.

3. Supplement with On-Demand Content

While your core curriculum should be structured and dripped, supplementary content can be offered in a more flexible format. This can include:

• Additional Modules: Topics that enhance the core curriculum but aren’t essential for the main learning path.
• Video Library: A library of extra resources for deeper dives into specific subjects.
• Bonus Content: Additional tips, tricks, and insights that provide extra value without disrupting the core learning experience.

4. Define Your Signature Methodology

If you find your solution resembles a random collection of videos rather than a cohesive learning path, it’s time to revisit your core strategy. Define a clear, step-by-step methodology that guides learners from point A (their problem) to point B (the solution). This signature methodology becomes the backbone of your solution, ensuring every piece of content serves a purpose and contributes to the overall learning journey.

5. Implement Need-to-Know vs. Nice-to-Know

Distinguish between essential content (need-to-know) and supplementary material (nice-to-know). This approach helps prioritize and organize your content, ensuring that learners focus on what’s most important first.

Structuring your online business offerings effectively is crucial for delivering a consistent, high-quality experience that leads to results. By dripping content in a controlled manner, avoiding a Netflix-style library for core content, supplementing with on-demand resources, defining a clear methodology, and distinguishing between need-to-know and nice-to-know content, you can create an engaging and successful online learning experience.