Episode 305: What Is Your Problem? Focus on solving the biggest problem for your audience

Solving the Biggest Problem: The Key to Building a Profitable Online Program

In the ever-growing world of online business and course creation, one fundamental truth stands out—your success hinges on your ability to solve the biggest problem your audience faces. Whether you’re an experienced coach, consultant, or an expert in your field, transitioning your knowledge into a scalable online program begins with a simple but crucial step: identifying and addressing the right problem.

In today’s episode of the podcast, we dive deep into how to unlock the potential of your expertise by focusing on problem-solving, niching down, and creating a structured framework to deliver consistent results.

Why Solving the Biggest Problem is Essential

A common mistake many aspiring course creators make is trying to teach everything they know. While the temptation to showcase the full extent of your knowledge is understandable, it often leads to information overload for your audience. Instead of overwhelming your clients with endless content, zero in on one specific challenge they face.

By identifying and solving a micro-problem, you position yourself as a targeted expert who delivers actionable results. People don’t pay for information; they pay for transformation. This shift in perspective forms the foundation of a successful online program.

Finding and Solving the Biggest Problem

Start by asking yourself these questions:

• What are you naturally good at?

• What challenges have you consistently helped others overcome?

• What feedback have you received from clients or peers about your unique strengths?

• What problems keep appearing in the space you serve?

By analyzing your experience and expertise, you can identify recurring issues that align with your skill set. The key is to focus on one pressing issue that directly impacts your target audience. The more specific the problem, the easier it is to attract and engage the right people.

Narrowing Down to a Niche

The phrase “riches are in the niches” couldn’t be more accurate when building an online program. Broad, generic courses often fail to capture interest because they don’t speak directly to anyone. On the other hand, a highly specialized course addressing a specific pain point resonates deeply with a well-defined audience.

For instance, instead of offering “Marketing for Small Businesses,” focus on “Lead Generation Strategies for Real Estate Agents.” The more specific your niche, the clearer your messaging and the easier it becomes to market your program effectively.

Creating a Signature Framework

Once you’ve identified the core problem, the next step is developing a proprietary framework to guide your audience toward a solution. This framework forms the backbone of your online program and offers a structured path to transformation.

Here’s how to start:

1. Break Down the Problem – What are the key milestones required to solve this challenge?

2. Outline the Steps – Organize your expertise into digestible, step-by-step actions.

3. Simplify for Success – Resist the urge to overcomplicate. The clearer and more actionable your framework, the higher the completion rate.

4. Focus on Transformation – Ensure each step leads to tangible progress, helping participants see results as they move through your program.

Packaging and Scaling Your Expertise

Now that you’ve crafted a solution-oriented framework, it’s time to package it into a scalable format. This could be a digital course, group coaching program, or membership model. The versatility of your framework allows you to repurpose it across various formats, maximizing its reach and profitability.

By focusing on solving the biggest problem your audience faces, you position yourself as a trusted authority while creating a scalable, profitable business. This strategic approach not only streamlines course creation but also ensures long-term success by delivering real value to your clients.