Episode 336: Engagement Strategy: Consider The Age Of Your Client Avatar

In this episode, we dive into the secret of keeping your customers engaged in your business. Learn how to tailor the engagement strategies based on the age of your avatar, ensuring that your business provides a compelling and effective learning experience for all age groups.


Ever wondered what the secret is to keeping your audience engaged and eager to participate? Today, I’m diving into exactly that—how to keep your customers hooked by designing experiences that cater specifically to their age group. Whether you’re dealing with digital natives or a more mature crowd, understanding your ideal client avatar’s age can make all the difference in their engagement levels and overall success.

The Universal Rules of Engagement

Before we dive into age-specific strategies, let’s talk about some universal rules that apply to everyone:

  1. Stay on the Path: No matter the age, stick to your core methodology. Your unique intellectual property that takes them from point A to point B is your secret sauce. Don’t dilute it with extra, unnecessary content.

  2. Avoid Boredom: Nobody, regardless of age, wants a boring experience. Keep your content clean, focused, and engaging.

Age-Specific Strategies to Engage Your Ideal Client Avatar

Now, let’s break down some age-specific strategies:

1. Amount and Timing of Content

Everyone has a short attention span these days, but attention spans vary by age. Younger audiences prefer quick, bite-sized content, while older audiences can handle longer sessions. Think about your avatar’s age and tailor your content length accordingly.

2. Materials and Interaction

Consider how your client avatar prefers to interact with materials. Older audiences might prefer printed workbooks, while younger ones might opt for interactive PDFs or activities directly within your platform. Offering multiple formats can cater to diverse preferences.

3. Gamification

Gamification can be a powerful engagement tool. Younger audiences may enjoy more sophisticated gamification elements, while older audiences might appreciate simpler progress indicators. The key is to make the experience rewarding and motivating.

4. Mode of Consumption

Understanding how your client avatar consumes content is crucial. Younger people often use their phones for everything, so ensure your content is mobile-friendly. Older audiences might prefer desktops or laptops. Design your experience to be accessible across different devices.

Segmenting Your Audience

If your audience spans a wide age range, consider segmenting them into different membership types. This allows you to tailor content and engagement strategies to each specific group. For example, a program for 10-12-year-olds would be different from one for 16-18-year-olds in terms of content complexity and interaction methods.

Remember, the key to keeping your customers engaged and interested is understanding their specific needs and preferences. By tailoring your content and engagement strategies to the age of your avatar, you can create a more effective and enjoyable learning experience.

Our Host

Tara Bryan is on Instagram | Facebook | Linkedin

Website is: www.Taralbryan.com

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business. 

Key Topics:

Understanding the Age of Your Avatar | Universal Engagement Strategies | Age-Specific Content Design and Delivery


    • Tailoring your content to different age groups to keep them engaged.
    • The importance of staying focused on your core methodology.
    • Gamification techniques to motivate and reward your audience.
Tara L Bryan

Our mission is to inspire, educate and give business owners the strategies and skills to build an infinitely scalable online business that will allow them to make a bigger impact and income without sacrificing the customer’s experience or adding more time to their already full lives. 


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