In a crowded marketplace, just having a great offer isn’t enough to stand out.
It’s time to stop being the best-kept secret in your industry and start building the authority and recognition your business deserves.
OWN YOUR AUTHORITY STRATEGY
Owning your authority strategy not only will elevate your personal brand and 10X your visibility, but it can also be a game-changer in your business growth journey. I’ve seen this transformation not just in my business but also with my clients.
“It will give you 100% confidence and focus on your business.” – Tara Bryan
Own Your Authority Strategy Exercise:
To begin this discussion, take a minute and think about someone who is an expert in their industry.
- Write down who it is.
- Now, ask yourself whether you would go to that person and ask them to do something that you wanted them to do that was outside of their expertise. Would you think to ask them? Would they take on your request? Probably not in both cases.
- Now consider the last 4 client requests you have taken or considered. Do you do find yourself saying YES to prospects or clients even when it falls outside your expertise or focus? Do they ask you to do things that don’t match your expertise? If you are like most business owners, the answer is YES.
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One of my clients was struggling to handle all of the opportunities that landed in her world. She said yes to every request and tried to figure out how she could fulfill each and every one. She was exhausted and she felt like her business was chaotic and taking up all of her time and attention. She wanted to figure out how to change it.
By implementing an authority strategy and repositioning herself as a leader in her space, she was able to attract more participants, transition to a scalable online model, and see her revenue grow exponentially with confidence.
10 Reasons WHY Creating Your Own Authority Strategy Will Change Your Business
Let’s dive into the top 10 reasons why crafting and owning an authority strategy is a must for any serious business owner, along with actionable strategies and real-life examples.
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Reason #1: Establishes Credibility and Trust
People buy from those they trust. Establishing yourself as an expert in your niche makes potential customers feel more confident choosing you over your competitors.
When I first launched my Infinite Scale Method™, I didn’t just talk about it — I backed it up with client success stories and my own experiences of scaling my business.
This proof helped me establish immediate trust and gain traction faster than starting from scratch.
Actionable Strategy:
Showcase Case Studies and Testimonials: Start by sharing results from your previous clients through case studies and success stories.
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Reason #2: Differentiating Yourself from the Competition
Standing out in a saturated market is no longer optional. A strong authority strategy positions you as the go-to expert in your field, helping you rise above your competitors.
When I introduced my LEARN Academy mentorship program, I knew I needed a unique approach. That’s why I created the Infinite Scale Method™, which focuses on building a business that scales while maintaining an exceptional customer experience — a promise few other coaches could make.
Actionable Strategy:
Create an Authority Model and Methodology or Signature Method: Develop a unique step-by-step path that’s easy to communicate and showcases your expertise.
The key here is to give it a name and make it tangible. It gives people a packaged solution (and result) that is more than just ‘trust me, it will be great’.
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Reason #3: Consistently Attracting Your Ideal Audience
A well-defined authority strategy acts as a magnet, attracting your dream clients who are ready to work with you.
For me, this meant moving from taking on any client to exclusively working with high-level 1:1 service providers and coaches who were ready to scale.
Actionable Strategy:
Create content that speaks directly to your ideal client’s pain points and dreams, using high-ranking keywords to increase visibility and organic traffic.
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Reason #4: Building a Strong Personal Brand
Your personal brand is what people say about you when you’re not in the room. A solid authority strategy strengthens your brand presence and makes you memorable.
Early in my business, I realized that consistently showing up as a thought leader was key to building a strong brand. By sharing valuable insights and frameworks, I positioned myself as the go-to person for digital experiences and online growth.
Actionable Strategy:
Be Consistent in Your Messaging and Visuals: Maintain a cohesive look and feel across all your platforms.
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Reason #5: Gaining More Speaking Engagements and Opportunities
The more visible you are as an expert, the more opportunities will come your way. Speaking engagements, podcast guesting, and media features increase your reach and establish you as a thought leader.
Actionable Strategy:
Create a Speaker One-Sheet: Outline your expertise, topics you speak on, and a few key takeaways for the audience.
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Reason #6: Increasing Engagement on Social Media
Authority attracts engagement. The more you establish yourself as an expert, the more your audience will want to connect, comment, and share your insights.
Actionable Strategy:
Post valuable tips, industry insights, and behind-the-scenes content that highlights your expertise.
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Reason #7: Commanding Higher Prices for Your Services
When you’re seen as the authority, your perceived value goes up. People are willing to pay premium prices to work with someone who is viewed as the best in their field.
Actionable Strategy:
Highlight Your Experience and Results: Be clear about your expertise and the unique outcomes your clients achieve. Use your website, sales pages, and discovery calls to emphasize the high value of your services.
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Reason #8: Scaling Your Impact with Online Offers
As an authority, it’s easier to launch scalable offers. Your audience will naturally be drawn to deeper ways to work with you.
Actionable Strategy:
Create a Signature Offer that Aligns with Your Authority: Package your expertise into an online experience that allows clients to access your method at a larger scale.
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Reason #9: Enhancing Your Sales and Marketing Efficiency
When you have authority, your audience already knows, likes, and trusts you. This makes your sales cycle shorter and smoother.
Actionable Strategy:
Develop a Compelling Origin Story: Integrate your story into your sales funnels, webinars, and content to create an emotional connection.
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Reason #10: Achieving Long-Term Business Growth and Sustainability
An authority strategy isn’t just about short-term visibility. It’s about creating a long-term, sustainable business that consistently attracts the right opportunities and grows even when you’re not actively marketing.
Actionable Strategy:
Invest in Ongoing Authority-Building Efforts: I regularly contribute guest articles, speak on industry panels, and update my content strategy. These ongoing efforts ensure that my brand is always top of mind for my audience.
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Owning your authority strategy isn’t just a one-time task—it’s an ongoing commitment to elevating your brand, attracting high-quality clients, and scaling your business.
Take Action
Implement these strategies consistently, and you’ll start to see the compounding effects on your visibility, your personal brand, and ultimately, your business growth.
Ready to build your authority strategy and take your business to the next level? Start implementing one of these strategies today, and watch your business transform.
If you’re looking for more personalized guidance, let’s connect and craft a tailored plan to position you as the authority in your niche! Click here to schedule a discovery call.
