In this episode, Tara comes live from FHL 2023 to help marketers, course creators, and others find the fast track to building and scaling your programs and delivery methods.
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Transcript
Hey everybody, it's Tara, Bryan, and you are
Unknown:listening to the course building secrets podcast. Whether you're
Unknown:a coach or a CEO, the success of your team and clients is based
Unknown:on your ability to deliver a consistent experience and guide
Unknown:them on the fastest path to results. This podcast will give
Unknown:you practical real life tips that you can use today to build
Unknown:your online experiences that get results and create raving fans.
Unknown:Why? So you can monetize your expertise and serve more people
Unknown:without adding more time or team to your business? If you're
Unknown:looking to uncover your million dollar framework, package it and
Unknown:use it to scale you're in the right place. Let's dive in.
Unknown:Hey, everybody, welcome to today's episode of the course
Unknown:building secrets podcast. I am thrilled you're with us today.
Unknown:Hey, I am on location today in Orlando for FHL 2023. So I
Unknown:thought I would tune in today and let you kind of have a
Unknown:little bit of what's going on in my mind, as this week is
Unknown:progressing. So for those of you who are in the position of like
Unknown:you want to launch a digital program, of course, something
Unknown:that allows you to package your expertise. One of the biggest
Unknown:challenges is how do you go about figuring out what to
Unknown:teach, right? Like, how do you organize it? How do you put the
Unknown:right amount of material in? How do you, you know, get yourself
Unknown:kind of organized enough to be able to do that.
Unknown:And one of the critical success factors. Regardless, if you're
Unknown:doing it live, if you're packaging it into a digital
Unknown:program, if you're doing a live event, if you're doing a virtual
Unknown:event doesn't really matter, one of the critical success factors
Unknown:for you to consider is having a sort of unique methodology that
Unknown:you use, that provide somebody the solution to the problem that
Unknown:they have. And your job is to give them the fastest path,
Unknown:right. So it's to put together kind of the steps that go from
Unknown:point A to point B,
Unknown:we call that a success path, we call that a unique framework or
Unknown:methodology, whatever you want to call, it doesn't really
Unknown:matter, what you're doing is you're creating a specific
Unknown:strategic, fast path for your learner's for your customers to
Unknown:get the results that they need. So they can keep moving on their
Unknown:path, right.
Unknown:And so that's the very first step in terms of how to start
Unknown:packaging your expertise. So often people are like, Oh, I'm
Unknown:just gonna get a tool, and I'm gonna just, you know, kind of
Unknown:come up with some different topics, maybe do some post it
Unknown:notes, and brainstorm and put them out there. And then what
Unknown:happens is, it just is
Unknown:ends up sort of being a smattering of information and
Unknown:videos and random things that don't actually help to serve
Unknown:your people at the highest level.
Unknown:And so if you can organize the everything around proprietary
Unknown:framework, or signature framework, what happens is the
Unknown:delivery method then becomes scalable, because you can
Unknown:deliver it in so many different ways. And, and so the first way
Unknown:that you deliver, it usually is like, you're just trying to kind
Unknown:of figure out the order, you're trying to figure out what works,
Unknown:you're gonna figure out what kind of hurdles and obstacles
Unknown:people have along the path, what questions they have, how you can
Unknown:answer those, but it's all still framed around that signature
Unknown:methodology. And I'm going to tell you that it's really like
Unknown:for a lot of people, it's challenging to narrow down the
Unknown:methodology to, you know, five to seven steps or five to nine
Unknown:steps or wherever you kind of end up in there.
Unknown:And, and the reason for that is because you're the expert,
Unknown:right? So you know, so many things, typically your customer
Unknown:isn't as experienced as you are, obviously, because they have the
Unknown:problem. And so you only need to solve the problem, you don't
Unknown:have to give them all of the things so it's hard for people
Unknown:to kind of remember what it was like to learn it or remember
Unknown:what it was like to maybe be at a level three it's a level 10 So
Unknown:sometimes you need help with this. And so we you know, if
Unknown:you're in that position, just know that it's normal, just know
Unknown:that it's it's this is not an easy process, it seems easy, oh,
Unknown:just create your provider and framework No problem. Just, you
Unknown:know, kind of put the pieces together. You're already the
Unknown:expert you should know. And
Unknown:it is a little a lot more challenging. It's, we always
Unknown:equate it to like if you're looking at a prescription
Unknown:bottle, right, it's really hard to read the label when you're
Unknown:inside the bottle. And and that happens to me It happens to
Unknown:almost everybody who is trying to go through this process.
Unknown:So just know that it's normal, but keep working through it. It
Unknown:start to finding it helps some people you
Unknown:You may rearrange it, you may change it, which is why we
Unknown:recommend doing a beta or 1.0, kind of MVP version, which is
Unknown:like just get it out there and start teaching it, start putting
Unknown:it together, and then it's, and then it will start coming
Unknown:together for you. And you can go and and start to put it in lots
Unknown:of different delivery methods, or choose a delivery method of
Unknown:your choice. So that's the very first thing. Because I'm talking
Unknown:about this here at FHL, I have to tell you, just as a side
Unknown:note, this is a sales and marketing conference, which
Unknown:means they don't talk a lot about fulfillment, they don't
Unknown:talk a lot about like, what do you do, when you get a customer,
Unknown:right? You, you, you do all the marketing, and you get the sales
Unknown:at men.
Unknown:Now you have to fulfill right now you have to actually do
Unknown:something, to get them the results. And so because the
Unknown:focus of this is not in the fulfillment, there's been a lot
Unknown:of chatter around it. at these conferences. This year, however,
Unknown:Russell Brunson has been spending some time on
Unknown:fulfillment and his preferred method of fulfillment. And, and
Unknown:more, he has said Success Path more times this week, than he
Unknown:has ever seen in his entire life. So, look for that, I'm
Unknown:putting together some gifts on that, because I'm so excited
Unknown:about it. But as you know, if you've listened to this podcast,
Unknown:it is near and dear to my heart is having a specific path, that
Unknown:you take your people down to get from point A to point B, right,
Unknown:so they can become successful.
Unknown:So it's a critical, it's critical success factor, to
Unknown:really think through that and and nail that down. And once you
Unknown:do that, then the road to creating your digital
Unknown:experiences becomes so much easier, because you can focus on
Unknown:the levels of the success path, not all of the things. So you
Unknown:don't end up with either you are overwhelmed, or your students or
Unknown:your customers are overwhelmed. And so you're hearing it from
Unknown:the source today is that it is something that,
Unknown:luckily, is becoming more and more part of the conversation,
Unknown:because the reality is used to be able to go out and kind of
Unknown:put your message out there, throw ads at it, and scale your
Unknown:business. And that's not actually working anymore. So
Unknown:what we need to do is we need to be thinking about how do we not
Unknown:only get new customers acquire new customers, but how do we
Unknown:keep them? How do we retain them? How do we bring them to
Unknown:our next offers, because it's much easier and less expensive
Unknown:to keep the customers that you have, that you've spent so much
Unknown:time working on to get keeping them in your world, keeping them
Unknown:getting results, keeping them having an awesome experience, so
Unknown:much easier, and less expensive than it is to just constantly be
Unknown:churning, and getting new customers all of the time. So it
Unknown:like makes my heart so happy that that's a conversation
Unknown:that's at this conference this year. Because this is all the
Unknown:cutting edge marketing and sales stuff, right? Like, if you don't
Unknown:hear it here, it's not happening. So, so again, makes
Unknown:my heart happy. But you have to spend the time to figure out
Unknown:what your specific Success Path is for your people. And you do
Unknown:that by defining first, what are the steps and then turn it into
Unknown:your signature framework or your unique methodology.
Unknown:Hopefully, that helps to serve you.
Unknown:You know, this is what our VIP day does this is what million
Unknown:dollar Framework Program does. We offer this for people because
Unknown:this is such a critical linchpin step in, in defining your whole
Unknown:resist really, honestly. And if you get this right, then you can
Unknown:take it and run with it.
Unknown:And so like I mentioned earlier, it's hard to do this yourself
Unknown:without kind of getting stuck in all the minutiae of the details.
Unknown:So if you need help, let us know we are here for you just go in
Unknown:the show notes and you can grab a link to set up a chat with me.
Unknown:But in the meantime, start working through your own
Unknown:signature framework. All right, there you go. Have a great day.