In this episode, Tara reveals the best first employee you need to grow your business and it isn’t probably the one you think.
Also, watch this episode on YouTube: https://youtu.be/K5Gizm2ZpiY
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Transcript
Hey everybody, it's Tara, Bryan, and you are
Unknown:listening to the course building secrets podcast. Whether you're
Unknown:a coach or a CEO, the success of your team and clients is based
Unknown:on your ability to deliver a consistent experience and guide
Unknown:them on the fastest path to results. This podcast will give
Unknown:you practical real life tips that you can use today to build
Unknown:your online experiences that get results and create raving fans.
Unknown:Why? So you can monetize your expertise and serve more people
Unknown:without adding more time for team to your business. If you're
Unknown:looking to uncover your million dollar framework, package it and
Unknown:use it to scale you're in the right place. Let's dive in.
Unknown:Hey, everybody, welcome to today's episode of the course
Unknown:building secrets podcast, I am thrilled that you are here
Unknown:today, hey, I want to talk about your number one employee that
Unknown:you are going to hire in your agency in your business in your
Unknown:freelancing gig, whatever it is that you're doing, and this
Unknown:employee is never going to leave you is never going to let you
Unknown:down is never going to have a sick day is never going to have
Unknown:a vacation. Right? This employee is going to be your powerhouse
Unknown:that's going to help you grow and scale your business in the
Unknown:best way possible, to provide you with freedom to provide you
Unknown:with a consistent
Unknown:helper that that like just works, right and works around
Unknown:the clock. They don't, they don't need any time off. They
Unknown:don't go to sleep, they don't eat, they don't do anything
Unknown:else. Right. And so they are your perfect employee. Let me
Unknown:tell you who it is. Okay, so your perfect employee is your
Unknown:digital clone. And your digital clone is the digital powerhouse
Unknown:that you need to help you grow your business. So before you
Unknown:hire a project manager,
Unknown:integrator, whoever you need to hire on your team who is a real
Unknown:human, you need to hire your digital clone. And so I'm going
Unknown:to talk to you a little bit about that digital clone today
Unknown:because it is foundationally going to help you grow your
Unknown:business in a way that's sustainable, and profitable, and
Unknown:helps you have that level of consistency and predictability
Unknown:that you don't always get when you're building a larger team.
Unknown:So I'm not saying don't actually hire humans, right? I'm not
Unknown:saying you know, skip or skimp on having a great team that
Unknown:supports you. But what I'm saying is, before you do that,
Unknown:there are ways to use the digital clone of yourself to
Unknown:extend the work that you're doing in a way that will serve
Unknown:you first and foremost before you hire out
Unknown:having an employee, okay, so Alright, so your digital
Unknown:employer, employee or digital clone is going to help you with
Unknown:communications are going to help you with providing an excellent
Unknown:experience to your people. It's going to help you deliver
Unknown:various components of what you do, so that you can maximize
Unknown:your time. One of the things so so most of you know this but I
Unknown:owned and operated an a digital learning agency for about 17
Unknown:years. And one of the biggest challenges we had was every time
Unknown:we got a new client, it felt like 51st dates. So if you
Unknown:haven't seen that movie, go out and watch the movie, but Drew
Unknown:Barrymore is is the star of this movie and what happens is she
Unknown:has a brain injury and so every single day she wakes up and she
Unknown:doesn't remember the day before. So her significant other Adam
Unknown:Sandler has to spend the each morning recreating their
Unknown:relationship right and so, every single day he has to work to you
Unknown:know, have the same level of experience for for Drew
Unknown:Barrymore
Unknown:because of this brain and brain injury, right, so are saying in
Unknown:our agency was 54 states, every single we have every single time
Unknown:we have a new client, we have to repeat ourselves over and over
Unknown:and over again. And so at some point we looked at, okay, wait a
Unknown:minute, like we are literally doing the same things over and
Unknown:over and over again because we have
Unknown:A signature methodology that we run people through, we have the
Unknown:same process, when we bring somebody in this is how we
Unknown:onboard them, this is how we communicate with them. This is,
Unknown:you know, here, the emails that go out here is how, you know, we
Unknown:start the process here is how we, you know, work through the
Unknown:different things to get to the result that we are hoping for,
Unknown:which in our case was building custom learning programs for
Unknown:companies. And, and so we had to take a critical look at that and
Unknown:say, well, we could recreate this each and every time, right,
Unknown:we could do what we are doing, which is hiring more and more
Unknown:people to take on more of the volume of, you know, increasing
Unknown:the number of people or the number of clients that we had.
Unknown:Right. And so if we have, you know, four clients, then we
Unknown:repeat ourselves four times, right? And that's doable, right?
Unknown:Like, you can send an email four times, that's fine. And, and
Unknown:rewrite it each time and have it be just slightly different.
Unknown:Right.
Unknown:And, and so, you know, then we would have 10 clients, and so
Unknown:Okay, so maybe we have a couple more people who come in and, and
Unknown:are helping you serve those 10 clients.
Unknown:So each person would kind of do their own thing, write their own
Unknown:emails,
Unknown:you know, go through the process and kind of their own way. And,
Unknown:okay, so great. So let's add 20 projects at the same time, okay.
Unknown:Now we have more people now have more
Unknown:kind of repetition in terms of what we're trying to do. And
Unknown:things got a little messy, right, they got started to get a
Unknown:little messy at 10. Definitely messy, you know, the bigger that
Unknown:we got, because
Unknown:the,
Unknown:the experience wasn't the same for all of the customers and so
Unknown:on. So forgot to send this email, and so and so sent this
Unknown:one, but it wasn't really clear that this contract didn't get
Unknown:signed, this meaning didn't get scheduled, this program had some
Unknown:errors in it, right. So all these things started to happen.
Unknown:And not that it was necessarily the fault of any one employee.
Unknown:But we didn't have our processes down in order to be able to have
Unknown:consistent messaging go out, right? And so when you look at
Unknown:how to digitize your, your clone, your number one employee,
Unknown:what you're looking at is how do you take some of the things that
Unknown:you know, would would provide a consistent experience, and, and
Unknown:digitize them create a way for people to get the same messaging
Unknown:without having to redo it every single time. And so this is one
Unknown:of the things we love helping our clients with, because it's
Unknown:very, very simple. But it's not easy, right? Because it like
Unknown:you're either constantly just going through the motions and
Unknown:doing it because sometimes it's easier just to rewrite it and
Unknown:put it out there.
Unknown:But once you do it, it's so freeing, so taking a simple
Unknown:example. And I don't know if anyone else remembers this, but
Unknown:like, do you when you first start out or, or before these
Unknown:tools became available, you wouldn't try and schedule a
Unknown:meeting with with someone right client, a colleague or whatever
Unknown:else, it would be like a seven email chain, right? Like, hey,
Unknown:what time works for you? Oh, Monday, great Monday, at what
Unknown:time what time works for you with the 345, you know, like,
Unknown:you would just keep sending things back and forth. And it
Unknown:was like, Why, like it's eating up like 15 minutes of my day,
Unknown:just to try and coordinate a meeting time with with somebody
Unknown:so that I can,
Unknown:you know, meet with them. And so tools like Calendly, or
Unknown:any of the other ones that are out there. It's such, it's free.
Unknown:It's such an easy way to digitize what you're doing. So
Unknown:you don't need a secretary or an admin assistant. To schedule
Unknown:your meetings, you just send out a link and say, Hey, grab a free
Unknown:time on my calendar. That is an awesome example of digitally
Unknown:cloning yourself, right? You don't have to spend the time
Unknown:going back and forth. You don't need somebody else to do that
Unknown:and manage your calendar, you just send out the link. And
Unknown:they're able to see when you are available. Super simple. And
Unknown:there are 1000s of examples of how to use digital services in
Unknown:order to maximize your time, maximize your effectiveness, and
Unknown:clone yourself in a digital manner. So when we're looking at
Unknown:your digital experience that you're putting out there for
Unknown:your customers, so how you're serving your customers and and
Unknown:sort of scaling what you're doing in a one on one
Unknown:capacity, we're looking at that same thing, how do you digitize
Unknown:the experience? How do you make it easier for people to get what
Unknown:they need? How do you make it more consistent and predictable.
Unknown:So when your team is working on the programs, or the projects,
Unknown:or whatever it is that you're doing to actually serve your
Unknown:customers,
Unknown:what's happening is you're able to serve your customers, and
Unknown:provide an awesome experience. Because a lot of sort of the
Unknown:digital or, you know, busy work or whatever it is, however you
Unknown:want to, you want to think about it is taken care of. And it's,
Unknown:it's, it's done and dusted for you. And so, so often, when
Unknown:we're working with our customers, that's like, the
Unknown:first thing that we're taking care of, is like, what is the
Unknown:system that you are using to create that predictability to
Unknown:create that, that clone of yourself, so you're providing
Unknown:the best service consistently with each of your customers. So
Unknown:I remember when we started using automated emails, and and
Unknown:literally, it's still a personal email.
Unknown:But you don't have to rewrite it each time, right. And so if you
Unknown:have something to say to all of your, your customers, when they
Unknown:start with you, then you just say it one time, and you don't
Unknown:have to think about it and sit down and write an email each
Unknown:time, right? It's still heartfelt, it's still giving
Unknown:them everything that they need to get started. It's just being
Unknown:done in a consistent fashion. So for you, you're like, Oh, this
Unknown:feels like a form letter, right? This is something that goes out
Unknown:to everyone, for your customer, they're only seeing it one time.
Unknown:And so for them, they they are not having the same experience
Unknown:where it's like, Oh, it feels impersonal. It feels impersonal
Unknown:to you, because you're not sitting down and writing it. But
Unknown:you have set sat down and written it in the past. Right?
Unknown:And so you had that, that feeling that heartfelt feeling
Unknown:with your new client. And they're getting that message,
Unknown:when they're receiving your email doesn't mean you have to
Unknown:sit down and write it. And so again, from
Unknown:thinking through, what are the mechanics of this, how do you
Unknown:make that happen? Even if you don't like the tech, how do you
Unknown:how do you do that? These are things that we're constantly
Unknown:helping our, our clients with, but the the very first thing in
Unknown:the power of creating digital experiences, is you are able to
Unknown:create that digital clone of your ability to give the best
Unknown:service, which is why we love this whole process is because
Unknown:for us, it's not a course for us is that a program. For us, it's
Unknown:really about giving you and providing you the ability to
Unknown:serve at the highest level, even when you're not physically
Unknown:present with people. And so that's why we love what we do.
Unknown:And when you can dial in that experience where you're giving
Unknown:your best, your best self, your best service, your best
Unknown:framework in a way that's scalable, meaning it can it can
Unknown:happen without you physically being there, then you know that
Unknown:you're able to grow and scale your business. And it's so
Unknown:freeing for you and for customers, and provides that
Unknown:level of predictability, it provides that level of, of
Unknown:growth, that then frees you up to go to the next level. So
Unknown:hopefully this serves you because a lot of times we don't
Unknown:think about our digital presence as another employee, or our
Unknown:first employee or a digital clone of ourselves. But it's
Unknown:really what it is, right? And so even when we look at AI right
Unknown:now, right, and all the new, you know, ways that you can leverage
Unknown:technology to provide a better service is that it's just an
Unknown:extension of you. It's an extension of how you can help
Unknown:show up and serve in the best way possible. It's not a
Unknown:replacement. It's not something that that can exist without your
Unknown:intervention. It is an extension of your ability to serve your
Unknown:clients. So use that think about that. And, and hopefully this
Unknown:serves you today. Alright, enjoy your day.