In this episode, Tara uncovers the dark side of online courses and why most will NOT produce the results you want in your business. She will give you a new model to use to determine what you need in your online business.
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If you are looking for help transforming your business into a digital powerhouse that allows you to infinitely scale with ease, schedule a discovery call with Tara here.
Check it out on YouTube: https://youtu.be/Q-1hrWTgHrY
Transcript
Hey, everybody, welcome to the course building secrets podcast,
Speaker:I am so thrilled to be here today, hey took a little bit of
Speaker:a break, as we made a couple of shifts and changes within the
Speaker:business. And so I am so pleased to be back today recording this
Speaker:episode. So you're gonna see some changes to our messaging to
Speaker:how we're showing up and what we're providing as the year goes
Speaker:on. And so I'm super excited for you to learn about some of the
Speaker:things that are going on. Alright, so I was talking to a
Speaker:colleague yesterday, and so I wanted to record this episode
Speaker:two, just put this bug in your ear, that a lot of times, you
Speaker:know, when people are trying to package their expertise or
Speaker:create an online program, or an online course or whatever it is
Speaker:they're trying to do. There's a little bit of a challenge
Speaker:between having sort of the idea of what is it that I can put out
Speaker:there? And what is it that people want to buy? And so I
Speaker:want to talk a little bit about that today. Because like I said,
Speaker:I was talking to a colleague and I, and she said, Well, you know,
Speaker:when people put out their information products, or their
Speaker:online courses, it tends to just be a lot of videos. And so the
Speaker:the challenge that's going on right now is nobody wants any
Speaker:more information, right? Nobody needs to watch any more videos,
Speaker:we're inundated with so much information, so much sort of
Speaker:just extra, right that that's actually not serving, serving
Speaker:anyone right now. Right? So there's a little bit of a shift
Speaker:that's happening. And so it's interesting. So she was talking
Speaker:about that. And I said, Well, yeah, of course, like, you know,
Speaker:a video vault or a membership library is sort of where videos
Speaker:go to die, right? Like, a lot of times people are, oh, I'm going
Speaker:to add it to my offer, or it's going to be my offer. And you
Speaker:know, I'm going to produce 95 videos and put them out in a
Speaker:video vault, so people can consume them, and I'm going to
Speaker:make it look like Netflix. And so it looks like you know, all
Speaker:these videos are, you know, going to be available to them on
Speaker:demand. And it's going to be awesome. And the the problem
Speaker:with that is that nobody wants to watch any more videos, right?
Speaker:Like everyone is over it. Or maybe they weren't even into it
Speaker:at the at the beginning. And so there's a, that's not actually
Speaker:what you're creating, when you're creating an online
Speaker:program, or you're moving your business online, you're not just
Speaker:like, producing a bunch of videos and throwing them out
Speaker:there, it's not going to serve your people is certainly not
Speaker:going to serve you and it's not going to grow your business. So
Speaker:people are paying you for your ability to get them a
Speaker:transformation or a result. Right. And so all you have to do
Speaker:is to create something that drives towards that result. And
Speaker:so instead of 95 videos, maybe you only need four, or five. And
Speaker:so it's not about the volume of stuff that you can put out there
Speaker:for that random thing that somebody may need. But it's like
Speaker:what is the what is the path, right? Like, what is the fastest
Speaker:path from the problem that somebody has to the result that
Speaker:you want to give them? What are the things that they need in
Speaker:order to travel from point A to point B? That's all you need.
Speaker:And so the way that you deliver that is as succinctly as
Speaker:possible, right? And so when I said, Well, yeah, video vault is
Speaker:where all the videos go to die. She chuckled. But she's like,
Speaker:Oh, my gosh, you're right. That's why there is such a
Speaker:problem in this industry is that people think that they can just
Speaker:like, you know, go on their yacht, and record a bunch of
Speaker:videos and put them into a membership site. And it's going
Speaker:to be this valuable thing for people. And it's not because it
Speaker:just overwhelms them. They bounce they don't stay. And they
Speaker:certainly aren't going and buying your other offers,
Speaker:because you haven't solved the problem. help them solve the
Speaker:problem that they currently have. They're not going to buy
Speaker:your next offer because you haven't gotten them there yet,
Speaker:right? Like you haven't taken them on a journey that allows
Speaker:them to get that result. So my challenge for you is what do you
Speaker:have in your online program today? Is it a video vault with
Speaker:lots and lots of random videos that people can go and watch
Speaker:just in case they happen to have a need to watch something? Or is
Speaker:it an orchestrated journey, where you're taking somebody on
Speaker:the fastest path to results from point A to point B? Like what
Speaker:what does it look like? And that component of your online program
Speaker:or your online business should literally be as little sort of
Speaker:content as as possible. And and so I challenge you to look at
Speaker:what you have and identify like, what's extra, what's the, if you
Speaker:put it into two columns, you have the need to have column,
Speaker:right? Like it's on the path. And then you could have things
Speaker:that are on the nice to have, right? Like, here are some
Speaker:extras, that would be really nice and enhance your
Speaker:experience. But they're not on the actual, like core path,
Speaker:that's totally fine. Right, you could have some value added
Speaker:things that you're giving to people. For example, for me, one
Speaker:of the things I know my people need to do is I need to create
Speaker:interactive PDFs. So people can fill out the PDFs in a workbook
Speaker:or worksheet or whatever it is. That's, that's a nice to have,
Speaker:where I'm giving them kind of the steps of how to do that,
Speaker:right? Here's the tool. And here's how you do that. It's a
Speaker:nice to have, it's not necessarily, you know, on the
Speaker:core path, could you launch a program without it? Yes, right.
Speaker:So it's not on the core path, but it is something that's nice
Speaker:for them to have. The way that I'm, I'm organizing how
Speaker:everything fits in there is in that sort of that cadence,
Speaker:right? Like is it in the in the core path great than it needs to
Speaker:be one of the core videos, usually this is about maybe
Speaker:1210, to 12 videos, Max, is on the core path. And then you can
Speaker:have some nice to have here, some enhancements here, some
Speaker:guest speakers here some sort of extra things to elevate your
Speaker:thinking to elevate your experience, to add additional
Speaker:value to help them along the journey, either make it faster,
Speaker:make it you know, elevate it, challenge their thinking those
Speaker:kinds of things. But it's not just like, I'm just gonna dump
Speaker:95 videos in and hopefully, you'll go out and watch them,
Speaker:right because the waste of time, there's no reason because nine
Speaker:out of 10 times nobody will actually watch any of them. The
Speaker:other big mistake I see around this whole concept of like their
Speaker:video vault is where your courses go, or your course
Speaker:videos go to die, is putting all your marketing content into your
Speaker:membership area, that what you've used to attract your
Speaker:people is not what's actually going to teach them or help them
Speaker:get to a result. And, and so don't just dump all of your
Speaker:stuff in. Because you've given it as a signature presentation,
Speaker:or you've gone live on Facebook or YouTube, you know, produce
Speaker:some random piece of content that you've used to, you know,
Speaker:try and attract your person in they've either already seen it,
Speaker:or it's not the right place in their journey, right? Like they
Speaker:they've already moved on. So. So when you're putting things
Speaker:together, really think about how you're organizing it and cut out
Speaker:as much of it as possible. It will really serve you as you're
Speaker:moving forward. So if you're thinking about doing a video
Speaker:vault, or a video library, just make sure before you get started
Speaker:that you're providing your people the fastest path from
Speaker:point A to point B, and that you have that core path, then if you
Speaker:want to create some extra things that would enhance the
Speaker:experience. Awesome. But but don't kid yourself because
Speaker:nobody it doesn't matter if they're five minutes or 10
Speaker:minutes or four hours in length. No one's gonna watch them if
Speaker:they don't know what, how it fits within their core path.
Speaker:Alright, there you go. That is your course building tip for the
Speaker:day.