Episode Summary

In today’s episode, Tara explores actionable tips for when it is okay to say No to a prospect or even a client. (short answer: Yes, saying ‘No’ is a good thing that will help you serve at the highest level!)

About Course Building Secrets:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It’s my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:


Join LEARN ACADEMY – Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 


Join THE COURSE EDIT – The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn’t selling or one that people aren’t completing (therefore not remaining customers) then it is time for THE COURSE EDIT

Tara Bryan:

Hey everybody, it's Tara Bryan and you are listening to the Course Building Secrets podcast. Whether you're a coach or a CEO, the success of your team and clients is based on your ability to deliver a consistent experience and guide them on the fastest path to results. This podcast will give you practical real life tips that you can use today to build your online experiences that get results and create raving fans. Why? So you can monetize your expertise and serve more people without adding more time or team to your business. If you're looking to uncover your million dollar framework, package it and use it to scale you're in the right place. Let's dive in.

Tara Bryan:

Hey, everybody, it's Tara Bryan, and you are listening to the Course Building Secrets podcast. Alright guys, in this podcast, you'll get real actionable tips and tricks to grow your six and seven figure service based business into a scalable digital online experience. Each week, we have interviews with successful course creators case studies from different students as well as my own insights that you can immediately put to use in your trading business to leverage your ability to serve at the highest level while building a life that you love. In other words, if you're thinking about scaling your expertise through an online experience, or looking to put jet fuel on the one that you already have, this podcast is for you.

Tara Bryan:

Alright, everybody, Today, I want to talk about working with your clients and what your responsibility is. So I am in the middle of a situation or just sort of finalizing a situation where I've actually had to let a client go. So want to talk a little bit about that today. Because you may be in a similar position that really impacts the way that you do your work. So so often, when we talk about taking on a client, or a customer, you know, it's about getting the customer or the client, right, it's not so much about what we are delivering or what we're fulfilling on, until we get to that place where we have signed that, that client. So one of the the biggest keys and the biggest thing to do before you even start taking on clients is really think about how you're providing value, how you're helping them get results, because ultimately, at the end of the day, your job is to help your clients get results, hopefully, five or 10 times what they're paying you to help them get those results, right. So when you look at what you're creating, and how you're creating it, it's really, you know, the focus should be on how do you help them get results, either make money, save money, you know, do something differently. So they really are seeing the the direct impact of the work that you're doing. But what happens when you have a client that thinks that they want what you have to offer, but they really don't, right, they're either not going to take action, they fight you on it, or they think that, you know, what you're offering is not actually what they needed, even though they signed up for it. And so I want to talk a little bit about that today. Because it happens, right, you know, we'll take on a client or customer and you know, they're super excited at the beginning. And then you know, they start diving in and they go well, yeah, I don't know. Or they don't do the work, or they want it but they're not willing to make the changes that they need to make in order to to actually get the results. So when we look at that, like what's your responsibility? What's their responsibility, right? Because while you can help somebody get results by, you know, being intentional about how you're creating your program, and what you're putting out there, you can't actually force someone to get results, right. Like, at some point, you have to say, either, you know, you either need to take action, or you know, I'm not the right fit for you, or you're just not going to get results until you put in the work or you do the thing or make the switch.

Tara Bryan:

So this takes me back to the client that I have where, you know, they hired us to go in and transform their training, happen to be compliance training. So compliance training, if you're not aware of what that is, it's just like, they have a rule in the company, or, you know, something that they have to follow, be at safety or just sort of some government rule or something. And, and so that training, because it's sort of required tends to be the training that people say it's just required, people have to take it, we don't need to make it interesting. The problem with that, of course, as you know is if you're not actually looking at how you can help somebody succeed, they're not actually gonna succeed, right? So just giving them a bunch of information or, you know, giving them the rules isn't really a training, it isn't really something that's valuable for people. And so you still need to look at that from a learning perspective and say, Okay, well, how do we change performance or behavior? Based on what it is we're trying to teach them, which is, as a course creator, you know that, right? Like, you really have to look at, like, what's the result you want somebody to take? What do you want them to be able to do differently than they are going to, then they could do before they took your training, or your course. And, and so anyway, they came to us. And they said, Well, we really want you to take a look at this and provide us with some, you know, ways to make this more learner centered, and then, you know, take, take it where it is today, and then move it to a new tool and do all those things. And so we said, great, you know, that's, that's what we do. That's excellent. And what happened in reality is when we got in there and started, you know, helping them shift their thinking around how this training could be more valuable to them, they basically fought us on it, right? So well, we just need to give them information, we just need them to call this number, you know, whenever something comes up, you know, so we just want them to know what the rules are. And so clearly, it's not a great fit, from our perspective, because, you know, again, you can't force someone to look at their training differently. We can make suggestions, and we can, you know, have those conversations. But at the end of the day, if it's just we want you to take this PowerPoint and turn it into a training that really isn't where we provide the most value. And so I you know, I had to tell the client that this isn't, you know, the best project for us, when you can get this done a lot less, with a lot less money, if this is just purely what you want to do. Plus, you know, this isn't, this isn't valuable training for the learners. So this isn't necessarily something that we're interested in continuing and continuing to pursue. And, and response was interesting was like, whoa, wait, I thought this is what you did? Well, we have the capacity to do that, we have the ability to do that, but but our core values of the core, our core belief is that, you know, there's no reason to do training, unless it provides some type of result or some type of action for the business for the learner for the organization. That's, that's asking for it to be done. And so therefore, it was time to, to say goodbye to that particular relationship.

Tara Bryan:

So I wanted to just bring this up today, because I think that the twofold one is, you know, what you stand for know what, where you provide value in an organization or with a client or a customer. So you can help them get results. And then the second thing is know when it's time to, you know, say goodbye to a particular customer, or client, because here's the thing is, by saying goodbye to that particular client, it opens us up to have the clients that actually that we can help and, and really show that we can get results, versus one that we know, we're not going to get results, we're not ever going to get to that place where we can show them the true return on their investment for what they're spending, because they're not open to looking at it from a different perspective. And so that's almost as important as getting a client is when is it time to let go of a client? Or when is it? When is it appropriate to say no to a potential client, because you know, it's not going to be a right, the right fit, because you know, that at the end of the day, you're not going to be able to get them results. And and which you know, will start to erode not only your confidence, but your ability to help the people that you need to help because, you know, who knows that that could be something that that sort of comes up later if you know, there's a referral or something else. And I think, you know, my belief is that people appreciate fit, they appreciate knowing that they're not a good fit. They appreciate knowing that they can get this work done less expensively, if you know they have the right resource, who's who's working at the right level, to help feel their needs, versus paying a premium for something that they don't actually want. And and so I just wanted to bring this up today in today's episode, because we think that it's, you know, especially when you're getting started, you feel like you have to take everybody on anyone who's interested you have to take them on. But I would challenge you to look at how do you how do you really start to identify the people that you shouldn't take on and saying no is just as important as saying yes, because it really gives you that clarity of who you should be working with who your ideal avatar is, and and how you're perfect getting the most value. Because at the end of the day, your ability to help somebody solve a particular problem or challenge that they have to get greater results, right financial results, lifestyle results, whatever results you're helping them get, really helps to put jet fuel on what you're doing so you can attract more people, you will make a bigger difference in a bigger impact out there in the world. So that is my quick course building secret for you today is really when you are looking at the results that you provide, how can you get even more clear and the results you don't provide? To really be able to help your clients at the highest level? Alright, if you found this episode valuable, I would love for you to share it with someone else. Give us a rating on iTunes. And just you know, reach out to me and let me know how we could help you in this particular area. All right, there you go.