FREE TRAINING – Get Instant Access
Double Your Results – Top 3 Strategies for Your Creating & Scaling Your Online Business

In this episode, Tara shares how to create your own Million Dollar Roadmap™ as you grow and scale your online business. She will also show you how to create a standardized curriculum AND provide a personalized experience at the same time.

{{snippet-1}}

Transcript
Tara Bryan:

Hey, everybody, welcome to today's episode of

Tara Bryan:

the course building secrets podcast, I am thrilled that

Tara Bryan:

you're here. Hey, in this episode, I want to talk about

Tara Bryan:

one of the questions I get most often from our clients. So one

Tara Bryan:

of our core philosophies around how we help service providers,

Tara Bryan:

consultants and coaches package their one on one services so

Tara Bryan:

that they can make a big difference. And obviously start

Tara Bryan:

to have a little bit more time freedom is that we standardize

Tara Bryan:

the training curriculum, what that means is, is that you

Tara Bryan:

actually identify the steps that you are taking, or that you have

Tara Bryan:

your customers take from point A to point B, right. So they have

Tara Bryan:

a problem, they're, they're not able to do something, they need

Tara Bryan:

some help. That's point A, point B is the solution that they want

Tara Bryan:

that they're looking for. And you have a unique way in which

Tara Bryan:

you actually can help people get from point A to point B, we call

Tara Bryan:

that your million dollar framework, which is really just

Tara Bryan:

your signature methodology or your intellectual property,

Tara Bryan:

right? It's the unique way that you take someone step by step

Tara Bryan:

from point A to point B. So here's the problem that most

Tara Bryan:

people make is that they are trying to figure out out of the

Tara Bryan:

sort of mixed bag of tricks of the things that they do for

Tara Bryan:

their one on one clients, like, what is the flow? How do you

Tara Bryan:

help all of these, you know, kind of random people that you

Tara Bryan:

can take on? How do you consistently help them from, you

Tara Bryan:

know where they are today to where they want to be? And so

Tara Bryan:

there's a lot of different factors that go into that. But

Tara Bryan:

the one that I want to talk about today is this concept that

Tara Bryan:

we're going to standardize that process, right. So you're going

Tara Bryan:

to take the distance between A and B and create the bridge. And

Tara Bryan:

the bridge, again, is your unique way in which you help

Tara Bryan:

somebody get there, right. So think of it as a roadmap. Think

Tara Bryan:

of it as step by step, however, however it makes sense to you.

Tara Bryan:

That is the piece that you are going to want to lock and load,

Tara Bryan:

meaning you're not going to redo it every single time you get a

Tara Bryan:

new client or customer, you're not going to change it, right.

Tara Bryan:

So once you've done a beta, where you've sort of tested it

Tara Bryan:

in the wild and make sure that it's working, and you can

Tara Bryan:

actually get people from point A to point B, then it becomes your

Tara Bryan:

signature methodology, then it becomes something that you can

Tara Bryan:

package and people can can consume. That's how, when you go

Tara Bryan:

from one to one to one to many, it doesn't matter how many

Tara Bryan:

customers you add at the same time, your workload does not

Tara Bryan:

increase because you've identified that, that consistent

Tara Bryan:

path that helps somebody go from point A to point B. Okay, so

Tara Bryan:

that's the first thing. The second thing is is that like,

Tara Bryan:

Well, we talked about, like you have to personalize the

Tara Bryan:

experience. So someone feels like they're being supported all

Tara Bryan:

the way through. And most of the time, people say, Well, wait a

Tara Bryan:

minute, you're telling me to standardize my approach. But

Tara Bryan:

you're also telling me to personalize the experience for

Tara Bryan:

the customer? And if there's, there's a standard way that I'm

Tara Bryan:

helping them, then how do I personalize it, right? How does

Tara Bryan:

it become something that feels unique and in personalized for

Tara Bryan:

that particular customer that you have, without doing one on

Tara Bryan:

ones without changing the approach and without like

Tara Bryan:

picking up that random set of tricks that you have based on

Tara Bryan:

your skill ability, right? And the answer to that is the

Tara Bryan:

curriculum stays the same. So the way that somebody is

Tara Bryan:

learning how to get from point A to point B stays the same. The

Tara Bryan:

personalization comes in, as they are going through the

Tara Bryan:

journey. So you go from teacher to guide in that particular

Tara Bryan:

situation, right? So you're guiding somebody down the path

Tara Bryan:

that you've already created, and helping them actually take

Tara Bryan:

action and and start to get results right, you are helping

Tara Bryan:

them scooch to the milestones that you have created. So that

Tara Bryan:

they can get this the result that that you have promised

Tara Bryan:

them. So the personalization comes into being aware of where

Tara Bryan:

they're going to run into pitfalls, where they're going to

Tara Bryan:

run into hurdles and obstacles, and that they need you to come

Tara Bryan:

in and help them continue moving forward. Now the beauty of this

Tara Bryan:

is in your proprietary process, because you know it so well, you

Tara Bryan:

probably can can identify based on your experience or your

Tara Bryan:

customers experience as you've tested this, that most of the

Tara Bryan:

places where people aren't gonna start struggling. And so you can

Tara Bryan:

build in part of, you know, scaffolding or help for them,

Tara Bryan:

when you know that that's gonna happen. So nine out of 10 times

Tara Bryan:

you can kind of identify when somebody's gonna struggle that

Tara Bryan:

feels personalized to them. Because when they get to that,

Tara Bryan:

that hurdle, they're gonna go, okay, yep, she knows what to do.

Tara Bryan:

Now she's going to help me get moving forward. And so that's

Tara Bryan:

still built into the curriculum, and eliminates a lot of the

Tara Bryan:

stopping and starting and dropping out, and no engagement

Tara Bryan:

and all of that, because you're actually helping them where they

Tara Bryan:

are, right? So when you're putting together your standard,

Tara Bryan:

proprietary methodology, or your training curriculum, you are

Tara Bryan:

actually doing it in the order that they're going to learn it

Tara Bryan:

right. So it's not just a bunch of information in a training

Tara Bryan:

site that they can just go pick and choose whichever one they

Tara Bryan:

feel like they want to watch on that particular day. It is a

Tara Bryan:

stair stepped experience, in terms of like, you know, learn

Tara Bryan:

this, go do it, learn this, go do it, learn this, go do it,

Tara Bryan:

right. So they're actually on a journey to go from point A to

Tara Bryan:

point B, right? It's not like, here's point A, and here's point

Tara Bryan:

B. And then I'm gonna throw a bunch of stuff in the middle,

Tara Bryan:

and you go figure out what you want to do, right? Like, that's

Tara Bryan:

the old model. That's how teachers used to work as they

Tara Bryan:

were just like, teach a bunch of information. And you would go

Tara Bryan:

figure out how to apply it to whatever you needed to apply it

Tara Bryan:

to in the future. We don't learn that way anymore. And we

Tara Bryan:

certainly don't create programs that way. Ever, but but for sure

Tara Bryan:

anymore. So that's how you're gonna personalize experience is

Tara Bryan:

that they're going to feel completely supported all the way

Tara Bryan:

through, even if you're not doing one on ones, even if

Tara Bryan:

you're not showing up live at all, because you're going to

Tara Bryan:

create that level of experience of where are they in the

Tara Bryan:

journey? And what are they struggling with? And how do you

Tara Bryan:

help them get over those hurdles? Now, the best, the best

Tara Bryan:

experience that you can provide, is to give them an opportunity

Tara Bryan:

to get feedback on what they're doing. And be able to ask, ask

Tara Bryan:

real questions as they're going forward, right. So you can be

Tara Bryan:

there for support, you can do this virtually, you can do this

Tara Bryan:

as a phone call. You can do this during office hours, if you feel

Tara Bryan:

really passionate about doing one on ones, you can do a one on

Tara Bryan:

one, but the one on one is actually around the question

Tara Bryan:

that they have, that they're struggling with at that time.

Tara Bryan:

Nine out of 10 times you need some sort of mindset or mind

Tara Bryan:

trash kind of thing, that stopping them from moving

Tara Bryan:

forward, it has nothing to do with the actual skills that they

Tara Bryan:

need to learn, right. So that may be an opportunity for you to

Tara Bryan:

insert yourself in a one on one. If that is the work that you'd

Tara Bryan:

like to do. You don't have to, but that may be a place where

Tara Bryan:

you want to insert yourself, but it's not a place. Like if you're

Tara Bryan:

doing a one on one call is not to teach. If you're doing a one

Tara Bryan:

on one call, it's not to help them necessarily, like do the

Tara Bryan:

thing. It's to provide feedback, it's to help them continue

Tara Bryan:

moving forward. Same thing with a coaching call a coaching call,

Tara Bryan:

or a q&a call or an office hours call or whatever you want to

Tara Bryan:

call it is an ability for them to come to you to get insight

Tara Bryan:

and direction and, and some laser coaching. It's not for you

Tara Bryan:

to be pushing information at them, right. And so once you

Tara Bryan:

have the system in place, you can start to see how some of the

Tara Bryan:

firefighting and the randomness and the the sort of wackadoo

Tara Bryan:

questions will go away. Because there's a there's like a

Tara Bryan:

prescribed path that you're taking them down, you're just

Tara Bryan:

like, just follow the path. And and I can help you get from

Tara Bryan:

point A to point B. So that is one of the biggest questions I

Tara Bryan:

get is like, well, what's standardized? And what's

Tara Bryan:

personalized? Or like when do I need to show up? And what does

Tara Bryan:

that look like? So hopefully this serves you. This is one of

Tara Bryan:

the things that we work on with our, with our clients, both in

Tara Bryan:

learn Academy and, and our consulting that we do with

Tara Bryan:

various businesses because this is

Tara Bryan:

while it's it's something that once you get set up, it will set

Tara Bryan:

you free and allow you to focus on other areas of your business

Tara Bryan:

or enhancing what you already have. But you're not recreating

Tara Bryan:

the wheel every single time. But it's hard to do because

Tara Bryan:

sometimes you're just too close to it. Right. It's hard to get

Tara Bryan:

it out of your head. It's hard to see exactly how it is that

Tara Bryan:

you help people get from point A to point B because it's so

Tara Bryan:

natural to Do you it's so ingrained in how you work. Or if

Tara Bryan:

you're like me, you're so used to pulling out that mixed bag of

Tara Bryan:

tricks based on your experience, that it's really hard to think

Tara Bryan:

about, like, what does life look like when I am not just

Tara Bryan:

constantly solving problems for the people that I am working

Tara Bryan:

with, right and consulting for is how do you flip the switch

Tara Bryan:

provide that level of authority and confidence that you have a

Tara Bryan:

path that's gonna get them from point A to point B. And the bag

Tara Bryan:

of tricks comes into play when you're helping somebody overcome

Tara Bryan:

the hurdles that they have? Not in the process or the actual

Tara Bryan:

skill building itself. All right, there you go. I hope that

Tara Bryan:

this serves you. Again, if you are interested in talking with

Tara Bryan:

me about any of these things, or like this is intriguing to you

Tara Bryan:

in the shownotes is my contact information. So feel free to

Tara Bryan:

reach out I would love to connect with you personally. And

Tara Bryan:

in the meantime, if you love this episode, give it a thumbs

Tara Bryan:

up, give it a rating. And so we can get this podcast out to more

Tara Bryan:

people. All right. Enjoy your day.