In this episode, Tara shares how to create your own Million Dollar Roadmap™ as you grow and scale your online business. She will also show you how to create a standardized curriculum AND provide a personalized experience at the same time.
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Transcript
Hey, everybody, welcome to today's episode of
Tara Bryan:the course building secrets podcast, I am thrilled that
Tara Bryan:you're here. Hey, in this episode, I want to talk about
Tara Bryan:one of the questions I get most often from our clients. So one
Tara Bryan:of our core philosophies around how we help service providers,
Tara Bryan:consultants and coaches package their one on one services so
Tara Bryan:that they can make a big difference. And obviously start
Tara Bryan:to have a little bit more time freedom is that we standardize
Tara Bryan:the training curriculum, what that means is, is that you
Tara Bryan:actually identify the steps that you are taking, or that you have
Tara Bryan:your customers take from point A to point B, right. So they have
Tara Bryan:a problem, they're, they're not able to do something, they need
Tara Bryan:some help. That's point A, point B is the solution that they want
Tara Bryan:that they're looking for. And you have a unique way in which
Tara Bryan:you actually can help people get from point A to point B, we call
Tara Bryan:that your million dollar framework, which is really just
Tara Bryan:your signature methodology or your intellectual property,
Tara Bryan:right? It's the unique way that you take someone step by step
Tara Bryan:from point A to point B. So here's the problem that most
Tara Bryan:people make is that they are trying to figure out out of the
Tara Bryan:sort of mixed bag of tricks of the things that they do for
Tara Bryan:their one on one clients, like, what is the flow? How do you
Tara Bryan:help all of these, you know, kind of random people that you
Tara Bryan:can take on? How do you consistently help them from, you
Tara Bryan:know where they are today to where they want to be? And so
Tara Bryan:there's a lot of different factors that go into that. But
Tara Bryan:the one that I want to talk about today is this concept that
Tara Bryan:we're going to standardize that process, right. So you're going
Tara Bryan:to take the distance between A and B and create the bridge. And
Tara Bryan:the bridge, again, is your unique way in which you help
Tara Bryan:somebody get there, right. So think of it as a roadmap. Think
Tara Bryan:of it as step by step, however, however it makes sense to you.
Tara Bryan:That is the piece that you are going to want to lock and load,
Tara Bryan:meaning you're not going to redo it every single time you get a
Tara Bryan:new client or customer, you're not going to change it, right.
Tara Bryan:So once you've done a beta, where you've sort of tested it
Tara Bryan:in the wild and make sure that it's working, and you can
Tara Bryan:actually get people from point A to point B, then it becomes your
Tara Bryan:signature methodology, then it becomes something that you can
Tara Bryan:package and people can can consume. That's how, when you go
Tara Bryan:from one to one to one to many, it doesn't matter how many
Tara Bryan:customers you add at the same time, your workload does not
Tara Bryan:increase because you've identified that, that consistent
Tara Bryan:path that helps somebody go from point A to point B. Okay, so
Tara Bryan:that's the first thing. The second thing is is that like,
Tara Bryan:Well, we talked about, like you have to personalize the
Tara Bryan:experience. So someone feels like they're being supported all
Tara Bryan:the way through. And most of the time, people say, Well, wait a
Tara Bryan:minute, you're telling me to standardize my approach. But
Tara Bryan:you're also telling me to personalize the experience for
Tara Bryan:the customer? And if there's, there's a standard way that I'm
Tara Bryan:helping them, then how do I personalize it, right? How does
Tara Bryan:it become something that feels unique and in personalized for
Tara Bryan:that particular customer that you have, without doing one on
Tara Bryan:ones without changing the approach and without like
Tara Bryan:picking up that random set of tricks that you have based on
Tara Bryan:your skill ability, right? And the answer to that is the
Tara Bryan:curriculum stays the same. So the way that somebody is
Tara Bryan:learning how to get from point A to point B stays the same. The
Tara Bryan:personalization comes in, as they are going through the
Tara Bryan:journey. So you go from teacher to guide in that particular
Tara Bryan:situation, right? So you're guiding somebody down the path
Tara Bryan:that you've already created, and helping them actually take
Tara Bryan:action and and start to get results right, you are helping
Tara Bryan:them scooch to the milestones that you have created. So that
Tara Bryan:they can get this the result that that you have promised
Tara Bryan:them. So the personalization comes into being aware of where
Tara Bryan:they're going to run into pitfalls, where they're going to
Tara Bryan:run into hurdles and obstacles, and that they need you to come
Tara Bryan:in and help them continue moving forward. Now the beauty of this
Tara Bryan:is in your proprietary process, because you know it so well, you
Tara Bryan:probably can can identify based on your experience or your
Tara Bryan:customers experience as you've tested this, that most of the
Tara Bryan:places where people aren't gonna start struggling. And so you can
Tara Bryan:build in part of, you know, scaffolding or help for them,
Tara Bryan:when you know that that's gonna happen. So nine out of 10 times
Tara Bryan:you can kind of identify when somebody's gonna struggle that
Tara Bryan:feels personalized to them. Because when they get to that,
Tara Bryan:that hurdle, they're gonna go, okay, yep, she knows what to do.
Tara Bryan:Now she's going to help me get moving forward. And so that's
Tara Bryan:still built into the curriculum, and eliminates a lot of the
Tara Bryan:stopping and starting and dropping out, and no engagement
Tara Bryan:and all of that, because you're actually helping them where they
Tara Bryan:are, right? So when you're putting together your standard,
Tara Bryan:proprietary methodology, or your training curriculum, you are
Tara Bryan:actually doing it in the order that they're going to learn it
Tara Bryan:right. So it's not just a bunch of information in a training
Tara Bryan:site that they can just go pick and choose whichever one they
Tara Bryan:feel like they want to watch on that particular day. It is a
Tara Bryan:stair stepped experience, in terms of like, you know, learn
Tara Bryan:this, go do it, learn this, go do it, learn this, go do it,
Tara Bryan:right. So they're actually on a journey to go from point A to
Tara Bryan:point B, right? It's not like, here's point A, and here's point
Tara Bryan:B. And then I'm gonna throw a bunch of stuff in the middle,
Tara Bryan:and you go figure out what you want to do, right? Like, that's
Tara Bryan:the old model. That's how teachers used to work as they
Tara Bryan:were just like, teach a bunch of information. And you would go
Tara Bryan:figure out how to apply it to whatever you needed to apply it
Tara Bryan:to in the future. We don't learn that way anymore. And we
Tara Bryan:certainly don't create programs that way. Ever, but but for sure
Tara Bryan:anymore. So that's how you're gonna personalize experience is
Tara Bryan:that they're going to feel completely supported all the way
Tara Bryan:through, even if you're not doing one on ones, even if
Tara Bryan:you're not showing up live at all, because you're going to
Tara Bryan:create that level of experience of where are they in the
Tara Bryan:journey? And what are they struggling with? And how do you
Tara Bryan:help them get over those hurdles? Now, the best, the best
Tara Bryan:experience that you can provide, is to give them an opportunity
Tara Bryan:to get feedback on what they're doing. And be able to ask, ask
Tara Bryan:real questions as they're going forward, right. So you can be
Tara Bryan:there for support, you can do this virtually, you can do this
Tara Bryan:as a phone call. You can do this during office hours, if you feel
Tara Bryan:really passionate about doing one on ones, you can do a one on
Tara Bryan:one, but the one on one is actually around the question
Tara Bryan:that they have, that they're struggling with at that time.
Tara Bryan:Nine out of 10 times you need some sort of mindset or mind
Tara Bryan:trash kind of thing, that stopping them from moving
Tara Bryan:forward, it has nothing to do with the actual skills that they
Tara Bryan:need to learn, right. So that may be an opportunity for you to
Tara Bryan:insert yourself in a one on one. If that is the work that you'd
Tara Bryan:like to do. You don't have to, but that may be a place where
Tara Bryan:you want to insert yourself, but it's not a place. Like if you're
Tara Bryan:doing a one on one call is not to teach. If you're doing a one
Tara Bryan:on one call, it's not to help them necessarily, like do the
Tara Bryan:thing. It's to provide feedback, it's to help them continue
Tara Bryan:moving forward. Same thing with a coaching call a coaching call,
Tara Bryan:or a q&a call or an office hours call or whatever you want to
Tara Bryan:call it is an ability for them to come to you to get insight
Tara Bryan:and direction and, and some laser coaching. It's not for you
Tara Bryan:to be pushing information at them, right. And so once you
Tara Bryan:have the system in place, you can start to see how some of the
Tara Bryan:firefighting and the randomness and the the sort of wackadoo
Tara Bryan:questions will go away. Because there's a there's like a
Tara Bryan:prescribed path that you're taking them down, you're just
Tara Bryan:like, just follow the path. And and I can help you get from
Tara Bryan:point A to point B. So that is one of the biggest questions I
Tara Bryan:get is like, well, what's standardized? And what's
Tara Bryan:personalized? Or like when do I need to show up? And what does
Tara Bryan:that look like? So hopefully this serves you. This is one of
Tara Bryan:the things that we work on with our, with our clients, both in
Tara Bryan:learn Academy and, and our consulting that we do with
Tara Bryan:various businesses because this is
Tara Bryan:while it's it's something that once you get set up, it will set
Tara Bryan:you free and allow you to focus on other areas of your business
Tara Bryan:or enhancing what you already have. But you're not recreating
Tara Bryan:the wheel every single time. But it's hard to do because
Tara Bryan:sometimes you're just too close to it. Right. It's hard to get
Tara Bryan:it out of your head. It's hard to see exactly how it is that
Tara Bryan:you help people get from point A to point B because it's so
Tara Bryan:natural to Do you it's so ingrained in how you work. Or if
Tara Bryan:you're like me, you're so used to pulling out that mixed bag of
Tara Bryan:tricks based on your experience, that it's really hard to think
Tara Bryan:about, like, what does life look like when I am not just
Tara Bryan:constantly solving problems for the people that I am working
Tara Bryan:with, right and consulting for is how do you flip the switch
Tara Bryan:provide that level of authority and confidence that you have a
Tara Bryan:path that's gonna get them from point A to point B. And the bag
Tara Bryan:of tricks comes into play when you're helping somebody overcome
Tara Bryan:the hurdles that they have? Not in the process or the actual
Tara Bryan:skill building itself. All right, there you go. I hope that
Tara Bryan:this serves you. Again, if you are interested in talking with
Tara Bryan:me about any of these things, or like this is intriguing to you
Tara Bryan:in the shownotes is my contact information. So feel free to
Tara Bryan:reach out I would love to connect with you personally. And
Tara Bryan:in the meantime, if you love this episode, give it a thumbs
Tara Bryan:up, give it a rating. And so we can get this podcast out to more
Tara Bryan:people. All right. Enjoy your day.