FREE TRAINING – Get Instant Access
Double Your Results – Top 3 Strategies for Your Creating & Scaling Your Online Business

In this episode, Tara will give you tips and tricks for marketing your online business. First, you need a plan because ‘Hope marketing’ is not a strategy!

{{snippet-1}}

Transcript
Tara Bryan:

Hey everybody, it's Tara, Bryan, and you are

Tara Bryan:

listening to the course building secrets podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

Tara Bryan:

them on the fastest path to results. This podcast will give

Tara Bryan:

you practical real life tips that you can use today to build

Tara Bryan:

your online experiences that get results and create raving fans.

Tara Bryan:

Why? So you can monetize your expertise and serve more people

Tara Bryan:

without adding more time or team to your business? If you're

Tara Bryan:

looking to uncover your million dollar framework, package it and

Tara Bryan:

use it to scale, you're in the right place. Let's dive in. Hey,

Tara Bryan:

everybody, welcome to today's episode. Today's episode, we're

Tara Bryan:

going to talk about your marketing. Alright, so this is

Tara Bryan:

one of the biggest places where my aspiring course creators

Tara Bryan:

start to struggle. So I want to talk a little bit about this

Tara Bryan:

today, in terms of how do you get started, and what does this

Tara Bryan:

look like. So there are a lot of tactics out there that are are

Tara Bryan:

trying to help you get in front of the right audience. However,

Tara Bryan:

one of the ways that I recommend that you start is by developing

Tara Bryan:

a marketing plan. So you're actually have a plan that you're

Tara Bryan:

trying to execute on versus sort of the random pray and spray

Tara Bryan:

approach that a lot of aspiring course creators, or even new

Tara Bryan:

course, graders get into this sort of swirl around marketing,

Tara Bryan:

where they feel like they have to be, you know, everywhere at

Tara Bryan:

all times doing all of these things. And, and you do, you

Tara Bryan:

need to be visible, and you need to have a strong online

Tara Bryan:

presence. However, the way that you go about that is less sort

Tara Bryan:

of random than it seems as you move forward. So anyone who is

Tara Bryan:

at, you know, six figures or above will tell you that

Tara Bryan:

marketing is not just a random event. It's not just a stream of

Tara Bryan:

consciousness, like, I'm just gonna go post all these things

Tara Bryan:

every single day, there's actually a strategy behind it.

Tara Bryan:

And so the very first thing that we recommend people do is to

Tara Bryan:

create a marketing strategy. So a marketing strategy is going to

Tara Bryan:

have various components to it, that helps you really not only

Tara Bryan:

like hone in on your message, but focus on how to get it out

Tara Bryan:

there. So if you think of like a megaphone, right, so the very

Tara Bryan:

first thing that you need to do is actually just define your

Tara Bryan:

message and, and learn what your voice is right? Like, learn how

Tara Bryan:

you stand out in the market, how you talk about your thing that's

Tara Bryan:

different than other people. And so you're starting to attract

Tara Bryan:

people to you. There are two different techniques, there's

Tara Bryan:

inbound marketing and outbound marketing. I'm not going to get

Tara Bryan:

into the mechanics of all of these, but but you really want

Tara Bryan:

to be thinking about your strategy for both of those and

Tara Bryan:

what that looks like. When we build sales funnels. And we

Tara Bryan:

build application funnels in different places for people to

Tara Bryan:

come. That's inbound marketing, right? So they are seeking you,

Tara Bryan:

versus you going out and, and finding people in the wild,

Tara Bryan:

right? And so you know, you need both of those things. But the

Tara Bryan:

marketing strategy is going to be like, where is your online

Tara Bryan:

presence? Where are you showing up? What's your brand? What's

Tara Bryan:

your website? You know, putting things out on social media in

Tara Bryan:

terms of your cover page, your posts that you're putting out

Tara Bryan:

there? What's your content marketing strategy? Right? So

Tara Bryan:

how are you putting content out there? That starts to attract

Tara Bryan:

the right people? It's on brand, it's on messaging, and it it is,

Tara Bryan:

you know, what you're doing is you're trying to find the people

Tara Bryan:

who have the problem that you can solve by doing content

Tara Bryan:

marketing. You there's email marketing, right. So that's

Tara Bryan:

actually communicating with the people who have already opted

Tara Bryan:

into your list. They're speaking, there's general PR,

Tara Bryan:

right, going out and getting media attention. There's

Tara Bryan:

partnerships both with JV partnerships, strategic

Tara Bryan:

partnerships, there's lots of ways to connect with people. If

Tara Bryan:

you go out and look at any large influencer, they are building

Tara Bryan:

their list primarily through JV partnerships, and strategic

Tara Bryan:

partnerships with other people. They're going out to find people

Tara Bryan:

who have a list already built of people who are similar to what

Tara Bryan:

they are looking for. And they're partnering In that

Tara Bryan:

regard, that takes you from sort of one on one approach to

Tara Bryan:

getting a large number of people in at the same time. So just pay

Tara Bryan:

attention to that, because that's a, you know, a lot of

Tara Bryan:

times when people are new, they think they just have to go out

Tara Bryan:

and tick tock and, and, you know, blast things out. But what

Tara Bryan:

they see is, well, only a small handful of people are looking at

Tara Bryan:

my things, right? Like, you go to Facebook, and you post on

Tara Bryan:

your page, only a small amount of people are actually seeing

Tara Bryan:

that, in order to get to a bigger market. Some of it is

Tara Bryan:

sometimes paid ads, although if you've been in my world, for any

Tara Bryan:

amount of time, I'm going to tell you that that's not the

Tara Bryan:

first place to go. But in JV partnerships, you actually are

Tara Bryan:

curating the groups that you can get in front of, and because

Tara Bryan:

they're already part of somebody else's group, if that person is

Tara Bryan:

endorsing you, they're much more likely to purchase because they

Tara Bryan:

trust the person that is in that partnership. So again, not going

Tara Bryan:

to get into the details of that, but that's a really important

Tara Bryan:

piece, and then affiliates and referrals, who is if you know,

Tara Bryan:

who is out there selling for you? And then what are your

Tara Bryan:

customers doing, or customers referring other people to you?

Tara Bryan:

Great way to build your business? So what you do is you

Tara Bryan:

look at all of those different avenues. And then you develop a

Tara Bryan:

plan, like, what's my focus this quarter? What's my focus this

Tara Bryan:

month, right? Like all of those different things? What are your

Tara Bryan:

goals? What are the metrics? What are the numbers telling

Tara Bryan:

you, all of the different parts and pieces make up your

Tara Bryan:

marketing plan. But again, if you do not have a marketing

Tara Bryan:

plan, yet stop, think about strategically how you're going

Tara Bryan:

to go out and attract the people that you want to attract and

Tara Bryan:

bring them into your world is much more effective than just

Tara Bryan:

being out on social media. And, you know, putting your things

Tara Bryan:

out there or taking one of these little approaches, and

Tara Bryan:

implementing them without looking at the whole and how it

Tara Bryan:

helps to build the business. marketing in particular is all

Tara Bryan:

about the numbers. It's all looking at, what are the numbers

Tara Bryan:

telling you? What is the data telling you? What are the

Tara Bryan:

results that are happening. And as you turn the dial and move

Tara Bryan:

different things, you can see what's working and what's not

Tara Bryan:

working as you build that business, but it's part of your

Tara Bryan:

core business. I do have some customers who say, Well, I don't

Tara Bryan:

have a marketing budget. I don't, I'm not going to spend

Tara Bryan:

any time marketing or I don't, I have another job. And so I can't

Tara Bryan:

tell people about what I'm doing. I don't want to have a

Tara Bryan:

website, I don't want to have any social media presence. It's

Tara Bryan:

gonna be really hard for you to attract people when they can't

Tara Bryan:

find you. A lot of times you can build a successful business with

Tara Bryan:

speaking with different partnerships with affiliate

Tara Bryan:

marketing and different things like that. But what what happens

Tara Bryan:

is people go out to social media to try and find out who you are,

Tara Bryan:

whether you're legit, whether you have good reviews, all those

Tara Bryan:

kinds of things. And so it's easier for you to sell when you

Tara Bryan:

have some type of online presence. You can do that as a

Tara Bryan:

business or you can do that as an individual. If you are

Tara Bryan:

uncomfortable, you know, because you have another job because

Tara Bryan:

you've got you know, extenuating circumstances, then build your

Tara Bryan:

business brand. And you don't need to be as visible, right,

Tara Bryan:

your business brand is what's visible, but you have to have

Tara Bryan:

some sort of online presence when you're looking at what your

Tara Bryan:

marketing plan should be. But identify that first know what

Tara Bryan:

those different factors are, and then you can start thinking

Tara Bryan:

about how that works as you grow your business. Alright, there