Episode 341: Creating The Perfect Content for Your Online Program

Are you feeling overwhelmed with the endless cycle of creating videos, trainings, and guest offerings for your online business? Do you think that more content for your online program means more value for your clients? Well, today, I’m going to show you why that mindset might be doing more harm than good. Stick around because we’re about to simplify your approach and amplify your impact!

Marketing vs. Fulfillment

First things first, let’s clear up a common misconception. Many coaches and service providers believe that the content they produce for their customers is the same as marketing content (social media posts and ads). But here’s the truth: there’s a big difference between marketing and fulfillment when it comes to the customer experience.

Marketing is all about attracting and engaging potential clients. This is where all the things your social media manager asks you to create on a regular basis go, so they can create headlines, hooks, and engaging content to get people interested in what you do.

Fulfillment, on the other hand, is about delivering results to your clients. It’s not about bombarding them with endless videos and trainings. It’s about guiding them swiftly from the problem they have to the solution they need. So the goal is less… in fact, I often tell people they can cut out 80% of their content.

The Pitfall of Content Overload

Why is creating too much content for your online program a problem? Think about it. Your clients are already overwhelmed by information and distractions. Adding more content only adds to their overwhelm. What they need from you isn’t more noise but clear, focused guidance.

Instead of creating random ‘nice to have’ content for your online program and video vaults, your goal should be to provide just enough training to help them achieve their milestone or result. This focused approach builds confidence and consistency, both for you and your clients.

The Power of Simplicity

Imagine this: your client signs up for your program and instead of being greeted with a library of hundreds of videos, they’re guided through a clear, streamlined path. Each step is intentional and directly aimed at solving their problem. This not only helps them achieve their goals faster but also positions you as a thoughtful and strategic leader.

Creating ‘less’ content for your online program doesn’t mean you’re providing less value. It means you’re providing the right value at the right time. As your clients reach their goals, you can introduce new levels and paths to continue their journey with you.

Practical Steps to Simplify Your Fulfillment

Alright, now let’s get practical. Here are some steps you can take to simplify your fulfillment process:

1. Audit Your Content: Take a hard look at all the content you currently offer. Identify what’s essential and what’s just noise.
2. Create a Clear Path: Design a clear, step-by-step path for your clients. Focus on guiding them to their first big win.
3. Iterate and Improve: As your clients progress, gather feedback and continuously improve your process. Introduce new content only when it adds clear value.
4. Empower Your Team: Let your social media manager handle the bulk of your content creation for marketing purposes. Free yourself up to focus on fulfillment.

Stop Drowning in Your Content

Let me share a quick success story. One of my clients, Sarah, a high-performance coach, was drowning in content. She had hundreds of videos and training sessions, but her clients were overwhelmed and not seeing results. We streamlined her authority model + methodology and used it to build a clear, focused mastery path that guided them through the key steps to their first big win. The result? Happier clients, better retention, and more referrals. Sarah’s business is now thriving, and she’s spending WAY less time creating content and more time making an impact.

Remember, your goal is to fast-track your clients from their problem to the solution. By simplifying the content for your online program and focusing on what truly matters, you can create a more impactful and sustainable online business.