In this episode, Tara reviews how to determine which delivery method works best to package your expertise or signature framework.
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Transcript
Hey everybody, it's Tara, Bryan, and you are
Tara Bryan:listening to the course building secrets podcast. Whether you're
Tara Bryan:a coach or a CEO, the success of your team and clients is based
Tara Bryan:on your ability to deliver a consistent experience and guide
Tara Bryan:them on the fastest path to results. This podcast will give
Tara Bryan:you practical real life tips that you can use today to build
Tara Bryan:your online experiences that get results and create raving fans.
Tara Bryan:Why? So you can monetize your expertise and serve more people
Tara Bryan:without adding more time or team to your business? If you're
Tara Bryan:looking to uncover your million dollar framework, package it and
Tara Bryan:use it to scale you're in the right place. Let's dive in. Hey,
Tara Bryan:everybody, welcome to today's episode of the course billing
Tara Bryan:secrets podcast, I am coming in from location again from the FHL
Tara Bryan:2023 conference. And so, so happy to be coming in today to
Tara Bryan:provide you some insights. So once you've determined your
Tara Bryan:signature framework, one of the cool things is that once you
Tara Bryan:have it, you can deliver that framework in lots of different
Tara Bryan:ways to your customers, right. So there's, you can deliver it
Tara Bryan:in a book, you can deliver it in a live event, you can deliver it
Tara Bryan:in a completely one member set evergreen digital experience,
Tara Bryan:you can do it in a program, you can do it in coaching, you can
Tara Bryan:do it in one on one, you can do it however you want to do it,
Tara Bryan:right. And one of the most impactful ways to not only
Tara Bryan:deliver your signature framework, but also be able to
Tara Bryan:leverage your time and experience so that you can
Tara Bryan:deliver an amazing experience and not like kill yourself in
Tara Bryan:the process is to look at that digital delivery. So I want to
Tara Bryan:talk about that today. Because there's two main ways that I
Tara Bryan:would recommend starting to scale what you're doing. So so
Tara Bryan:often, when people come to us, we're like, we want to create a
Tara Bryan:coaching program, we want to create a digital program. And
Tara Bryan:what they do is either go one, one of two ways. One is they
Tara Bryan:want it to be completely automated, where they don't have
Tara Bryan:any input or relationship with their customers, right? It's
Tara Bryan:just on autopilot. And it's already done and dusted. And,
Tara Bryan:and final. And then the other end of the spectrum, we have
Tara Bryan:people who come in who want to be teaching live over and over
Tara Bryan:and over and over and over and over again, right. And so every
Tara Bryan:time they have a new cohort, they're teaching it live,
Tara Bryan:they're kind of reinventing the wheel, they're spending a ton of
Tara Bryan:time recreating things over and over. So we sort of take these
Tara Bryan:two extremes, and, and put together a hybrid approach,
Tara Bryan:which leverages your time and an experience in the things that,
Tara Bryan:that make an impact. So people can actually consume what you're
Tara Bryan:what you're providing on demand, and provide that hands on live
Tara Bryan:experience, to help them navigate through the challenges
Tara Bryan:that they're gonna have along the way. And so it's different
Tara Bryan:than just like showing up in teaching and, and delivering
Tara Bryan:your program. What it looks like is you're putting the teaching
Tara Bryan:elements or some of the sort of background elements into, you
Tara Bryan:know, video or interactive video, however you want to, you
Tara Bryan:know, create it, and then leveraging your time to deliver
Tara Bryan:on the key areas that somebody needs to keep moving forward. So
Tara Bryan:I'm going to just highlight two different approaches to that.
Tara Bryan:One approach actually was fascinating. So Garrett, white,
Tara Bryan:if you're familiar with Garrett white, introduced this concept
Tara Bryan:today, or this week at FHL, so we want to go through the model
Tara Bryan:because it's not a new model, but it's the way that he
Tara Bryan:explained it, I thought was really great for people who are
Tara Bryan:sort of new in this room. So it's called a facilitated
Tara Bryan:program. And what that means is that you're going to start with
Tara Bryan:a video from the person who owns the unique methodology right? On
Tara Bryan:the step that that they're on. So the video is going to help
Tara Bryan:them with the context, the background of all the teaching
Tara Bryan:elements, right. And that's going to be done in video. So
Tara Bryan:that can be done on demand. That can be done in an in an
Tara Bryan:immersive experience. However you want to kind of organize
Tara Bryan:that. And so that's the very first step. Then the second step
Tara Bryan:is you're giving your customer a call to action, which is go do
Tara Bryan:this act. 70 go apply this in your work, do this homework what
Tara Bryan:however you want to structure it, right? So there's a teaching
Tara Bryan:element. And then there's a practical application element,
Tara Bryan:right to go off and do this thing. Once they've gotten dot
Tara Bryan:done that and they come back. And then they're part of a small
Tara Bryan:group discussion. So, you know, the group is kind of in a
Tara Bryan:breakout group, right, so a smaller group five or six people
Tara Bryan:or something like that. And they're discussing how they
Tara Bryan:applied the concept that was being taught the stuff that was
Tara Bryan:being taught at that particular time. So they're discussing that
Tara Bryan:they're sharing their experiences, or, you know, maybe
Tara Bryan:getting some, you know, help or some coaching or whatever else
Tara Bryan:in that part of the process. And then they come back to the big
Tara Bryan:group, in whatever way shape or form be at a community or live
Tara Bryan:experience, or however you kind of bring them back to review the
Tara Bryan:key points, get those pieces, and then you move to the next
Tara Bryan:step. And you go through the whole process again, right. So
Tara Bryan:that's a facilitated model. And so you can, you can do it that
Tara Bryan:way, which, which leverages the time and experience of the
Tara Bryan:expert, because at the end of the day, until you can leverage
Tara Bryan:your time in a way that allows you to put more and more people
Tara Bryan:into it without lessening the experience, you're not able to
Tara Bryan:truly scale. So if your goal is scaling, this is a great model
Tara Bryan:that keeps you engaged, because a lot of times people like to be
Tara Bryan:involved in the process, not just like letting it like
Tara Bryan:setting it and forgetting it. So if you want to be involved in
Tara Bryan:the process, this is a great way to leverage your time. Like I
Tara Bryan:said, I have clients who come in, and they're like, We want to
Tara Bryan:teach it every single time. And we want to, you know, be
Tara Bryan:involved in the coaching, and we want to be involved in the
Tara Bryan:questions and answers and we want to be involved in all these
Tara Bryan:things. Well, what happens is the burden for that customer to
Tara Bryan:show up so much on a specific time, becomes very difficult.
Tara Bryan:And so it affects the participation, it affects
Tara Bryan:somebody's ability to actually participate and show up at each
Tara Bryan:one because they have other things going on. And so this
Tara Bryan:leverages the experts time, and it also leverages your customers
Tara Bryan:time, some people like to consume learning in the morning,
Tara Bryan:when they're working out some like it. And when they're at
Tara Bryan:their desk, some like it at in the evening as they're walking
Tara Bryan:or moving or, you know, just at the end of the day, when you
Tara Bryan:have when you require everyone to be there all the time. It's,
Tara Bryan:it's not serving anyone, because it's taking up your time, and it
Tara Bryan:may not be the best time for that person to sit down and
Tara Bryan:really be able to focus. And so it's actually beneficial for
Tara Bryan:everyone. Okay, so that's a facilitated model. Now, you can
Tara Bryan:do that same type of model, and have it be almost completely
Tara Bryan:automated. So the only time that you would have the would show up
Tara Bryan:would be kind of in that small group, let's talk about your
Tara Bryan:homework, let's talk about what questions you have, let's do
Tara Bryan:some laser coaching, let's do some hot seats. And you can do
Tara Bryan:that in a one on, I'm sorry, you can do that in a once a week
Tara Bryan:call that you are offering to people, right. And so you don't
Tara Bryan:have to show up every day, you don't have to show up for you
Tara Bryan:know, eight hours or whatever it is, could be once a week. And
Tara Bryan:it's it's you're just available for people when they want to
Tara Bryan:start when they want to discuss, or you you've actually created
Tara Bryan:the program that way, right where the teaching is outside.
Tara Bryan:And then they come in it's concentrated time, where they're
Tara Bryan:able to discuss any challenge that they have, it is a great
Tara Bryan:model, that that takes the burden off of you to come up
Tara Bryan:with a teaching every time and like I said the customer was
Tara Bryan:able to learn on their own time and apply it on their own time.
Tara Bryan:And then once they've actually, you know, like applied that
Tara Bryan:piece, then they can move on to the next step.
Tara Bryan:And so what it does is it allows you to help when they need it.
Tara Bryan:Not just like, I don't know if you've ever done this, but you
Tara Bryan:have a coaching call, and somebody scheduled a coaching
Tara Bryan:call with you. And then you sit there and you're like, Okay, so
Tara Bryan:what can I help you with? And they're like, why don't really
Tara Bryan:have any questions. And they're like, Well, why did you schedule
Tara Bryan:the call, right? Well, because that was part of how you
Tara Bryan:explained how the process was gonna work, right? So they don't
Tara Bryan:want to miss it. But you have to kind of drive the bus when it
Tara Bryan:comes to that piece of it. So hopefully this serves you like
Tara Bryan:it's two different methods. Both allow you to be engaged at the
Tara Bryan:right time, that really leverages your expertise
Tara Bryan:leverages your ability to help somebody and keeps them moving
Tara Bryan:down the path without just showing up and having to
Tara Bryan:recreate the wheel every single time. My clients who kind of
Tara Bryan:start in that model just like me me teaching every single cohort
Tara Bryan:get to a certain points usually about like, cohort three. And
Tara Bryan:they're like we're exhausted, exhausted from the launching,
Tara Bryan:exhausting, the marketing, exhausting, exhausted from the
Tara Bryan:teaching, and going through the process. And there's so many
Tara Bryan:ways to really leverage your time by by adding new digital
Tara Bryan:experiences. Even if you're not ready to go 100% Digital, right,
Tara Bryan:you can start looking at that process. So that is my
Tara Bryan:corresponding tip for you today. So I hope that serves you have a
Tara Bryan:great day in the shownotes is my link to jump on a call with me
Tara Bryan:if you want to talk through this? If you have some
Tara Bryan:questions, if you need a little bit of help kind of structuring,
Tara Bryan:what does this look like? How do I how do I take what I have?
Tara Bryan:And, and really start to repackage it in a way that
Tara Bryan:leverages your time gives you the ability to scale and really
Tara Bryan:folk focus on helping people get results. Give me a shout to get
Tara Bryan:you covered. All right. Buh bye.