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Episode 299: No, You Shouldn’t Change Your Course Platform Like You Change Your Socks

In this episode, Tara gives it to you real and unscripted- how often should you change your tech stack and course platform? Just because there is a new shiny tool that someone is marketing, it doesn't mean you should jump ship- if there is something that isn't working in your tech stack- you don't start with the tool -- are you tempted? Sure- but this episode may give you another perspective. And it may not be what you expect...

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In the  world of online courses and programs, it’s easy to fall into the trap of believing that your success hinges solely on the tools you use.

But let’s debunk this myth once and for all. Your platform, system, or tool is not the be-all and end-all of your success story. In fact, it might not even be the problem you think it is.

A Reality Check

Recently, a client reached out to me excitedly about a new tool they had stumbled upon. They were eager to jump ship and migrate all their content to this shiny new platform. But before they made any rash decisions, I posed a simple question: Why?

Digging Deeper

It’s crucial to examine the motives behind your desire to switch platforms.

  • Is it because your current tool isn’t meeting your needs?
  • Or perhaps there’s a gap in your customer experience that needs addressing?
  • Maybe it’s just the allure of novelty or a knee-jerk reaction to a perceived problem.

Whatever the reason, it’s essential to pause and reflect before making any drastic changes.

The Role of Platforms

Let’s get one thing straight: platforms are foundational, not transformative.

While they provide the infrastructure for launching and packaging your programs, they won’t single-handedly drive sales or revolutionize your marketing efforts.

Instead, focus on crafting a compelling customer experience that resonates with your audience.

Avoiding Platform Overload

Are you guilty of platform hopping in pursuit of the next big thing?

Trust me, you’re not alone. But constantly switching platforms can lead to disjointed tech stacks and wasted resources.

Instead, concentrate on refining your offerings and delivering consistent value to your customers.

Starting with the Right Foundation

When selecting a platform, strategic planning is key.

Whether you’re building a certification program or an entire educational ecosystem, choose a platform that aligns with your long-term goals.

Resist the temptation to chase trends and prioritize platforms that cater to your specific business requirements.

The Bottom Line

At the end of the day, success lies in your ability to execute a coherent strategy, not in the tools you use.

Before just asking other people or chasing shiny objects, take a step back and assess your needs objectively.

Remember, it’s not about the tools you have but how you leverage them to achieve your goals.

Moving Forward

If you’re tempted by  new tools or overwhelmed by platform choices, take a moment to reassess your priorities.

Focus on building a solid foundation for your business and choose platforms that align with your vision.

By staying true to your goals, you’ll set yourself up for long-term success in the ever-evolving world of online business.

Our Host

Tara Bryan is on Instagram | Facebook | Linkedin

Website is: www.Taralbryan.com

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business. 

Key Topics:

What To Do Before You Switch Platforms | Strategy First then Tech | Focus on Foundation

Highlights

Business Requirements First, Platform Second

Don’t chase new tools and tech without strategy

Don’t ask, “What tool should I use?” Instead ask “How can the tool help me meet my goals?”

Tara L Bryan

Our mission is to inspire, educate and give business owners the strategies and skills to build an infinitely scalable online business that will allow them to make a bigger impact and income without sacrificing the customer’s experience or adding more time to their already full lives. 

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