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Episode 330: 6 Steps to Becoming an Expert and Authority in Your Niche

Become an expert and authority in your niche by owning your own path - stand out in a crowded market and show up with confidence with your customers.

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The other day, I was watching one of the industry leaders do his annual launch for his program where he teaches people how to build an online business with their expertise.

He has thousands of hopeful newbies attend and he paints the picture of what is possible, and provides some tactics to get there.

Overall, it is very well done and each time he launches, he gets hundreds who join his programs. This is amazing from a marketer’s perspective. 

However, I want to break down his launch from a customer’s perspective to share some of the realities.

I call this launch a ‘cooking show’ launch. The expert is stirring ingredients into a pan and then after a commercial break, out comes the finished dish from the oven.

They have skipped big parts of the process to make it look simple (and fit within the time window).

You don’t see any of the prep, challenges or obstacles that went into that perfect dish. 

First up – the goal of any ‘sales pitch’ is to paint the picture of what is possible, give examples and then help the potential customer believe that it is possible for them too.

There isn’t anything wrong with this – it is exactly the strategy that gets attention. The goal is to give a quick win so they can get a test for what the future could be for them. 

In this particular launch, the quick win was to help the participants get their first paying customers. Excellent goal. This is a great strategy and one that is essential to testing your idea in the market.  This is magical and something that everyone loves. It does give a person a sense of momentum.

And the reality is that most people won’t get this far because they get in their own head about all the reasons why they aren’t ready. 

But the dark side of this is that what he isn’t telling you is that getting a customer is only a small part of the whole picture. Once someone is paying you, you must fulfill your promise. 

Telling customers that are paying you that you are going to co-create something together is a load of crap. They are not hiring you so you can show up and ask them what they want. 

They are paying you to [teach, coach, implement, guide] them down the fastest path from their problem to a tangible result. 

And let’s be honest – if you have any sort of authority in your space, it is pretty easy to get people who already know, like and trust you to buy an initial offer from you. 

Note: Most of the highly successful testimonials had something before and just needed help putting it into a new container (or like the cooking show, it is after going through all the things).

The real work begins once you need to actually give them something of value. Most people drop out of the game here, or spend all of their time trying to figure out how to put ‘stuff’ into the delivery so it seems like they are helping. 

I propose another solution – one that gives you confidence, provides you with a proven solution and allows you to get in the game and start strong. 

  • Is it waiting to create everything and then launching? 
  • Is it a complicated tech and automation background? 
  • Is it having hundreds and hundreds on your email list waiting for you to put out an offer? 

No – it is more simple than that. It becomes your North Star and the place where you lead from in your marketing, sales and fulfillment. It is the exact thing that will elevate your authority and help others quickly see what you do and how you help. 

It isn’t about the delivery, the deliverables or anything in between. 

Before you start creating your business, you need to define your signature methodology.

Define the exact path that you use to take people from their problem to a result.

How Do You Create Your Own Path? We call it the Power of One™

  1. Identify the one customer avatar that you help. (if you have many, pick the one you like working with the best)
  2. Identify the EXACT problem you solve. (the one you solve with your expertise or business). 
  3. Identify the EXACT tangible outcome that would show that the problem has been solved. 
  4. Create a set of actionable phases and steps that someone must take to go from that problem to the outcome. Note: Look at your own business practices or method for how you do this for yourself or for your clients. (If you don’t know or are just starting, every industry has a standard methodology so start there and adjust) 
  5. Give it a name that can be  trademarked. Call it the _____ Method™. 
  6. Create a visual map of steps 2-5. This map is your Million Dollar Roadmap™ and it will guide everything you do in your business. Once you have this defined you can start your beta launch. 

QUOTE THIS

In the world of online business, the 'cooking show' launch will dazzle with quick results, but it's the behind-the-scenes prep that will truly shape success.

Our Host

Tara Bryan is on Instagram | Facebook | Linkedin

Website is: www.Taralbryan.com

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business. 

Key Topics:

Expert & Audience Builder | Launch Strategy | Customer Quick Wins | Cornerstone of Business Success

Highlights

  • The realities of launching an online business offer
  • The Pros/Cons of adding a ‘quick win’ to your launch strategy
  • 6 Steps so You Can Start Strong Even Without a Huge Audience
Tara L Bryan

Our mission is to inspire, educate and give business owners the strategies and skills to build an infinitely scalable online business that will allow them to make a bigger impact and income without sacrificing the customer’s experience or adding more time to their already full lives. 

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