When you’ve developed a signature framework—a unique process or methodology that drives results—it becomes the foundation of your business.
But to truly unlock its potential, you need to turn that framework into scalable products and services that can reach a wider audience without requiring more of your time.
This is where the magic of scaling comes in.
In this post, I’ll walk you through 10 powerful ways to scale your business using your signature framework.
Along the way, I’ll illustrate how each of these strategies works by weaving in examples from Donald Miller’s StoryBrand framework, which has become a global success by leveraging these exact approaches.
1. Scale Your Business W/ an Online Training Program
Turning Your Framework into a Scalable Learning Platform
One of the most effective ways to scale your signature framework is by turning it into an online training program.
This allows you to teach once and reach many, without the need for ongoing live instruction.
A great example is Donald Miller’s StoryBrand training program, which teaches businesses how to clarify their message.
The online format allows Miller’s framework to be delivered to thousands of businesses without him needing to show up every time.
For your business, consider breaking down your methodology into clear, actionable steps.
Whether you’re in business consulting, health coaching, or marketing, an online training program can multiply your reach and create passive income streams.
2. Scale Your Business w/ a Group Coaching Program
Scaling Impact While Maintaining Personalization
Group coaching is another powerful way to scale.
Instead of offering 1:1 coaching, group sessions allow you to serve multiple clients at once, while still providing the support and guidance they need.
Donald Miller illustrates this beautifully through his StoryBrand Coaching programs.
By training certified guides to run group coaching sessions, he’s able to help businesses refine their messaging in a more personalized way, all without being involved in every session.
For your framework, group coaching allows you to maintain a high level of interaction and accountability for your clients, while leveraging your time effectively.
3. Scale Your Business w/ a Membership Site
Creating Ongoing Value and Engagement
If you want to provide ongoing support to your clients while generating recurring revenue, a membership site is a great solution.
Memberships offer continuous value, whether through exclusive content, training, or community support.
With StoryBrand, there’s a membership platform that keeps customers engaged with fresh content and updates on the methodology, ensuring they continue to see results.
For your business, a membership model allows you to build a community around your framework, fostering long-term relationships while creating a stable, recurring revenue stream.
4. Scale Your Business W/ a Book
Expanding Your Reach and Authority
Writing a book is one of the most effective ways to scale your authority and reach a wider audience.
Donald Miller’s Building a StoryBrand book took his framework from the boardroom to bookshelves around the world. It’s now a bestselling guide that’s helped thousands of businesses clarify their message.
For your framework, consider writing a book that outlines the key principles and steps of your methodology.
A book not only acts as a powerful marketing tool, but also establishes you as an expert in your field, bringing more opportunities your way.
5. Scale Your Business W/ a Certification Program
Partner with Others to Spread Your Framework
A certification program allows you to train others to use your methodology with their own clients, expanding your impact exponentially.
StoryBrand did this with its Certified Guide program, training professionals to apply the framework in businesses worldwide. Each certified guide essentially becomes an ambassador of the methodology, growing its reach and impact.
If your framework lends itself to implementation by others, developing a certification program can allow you to scale your influence while earning additional revenue through licensing and training fees.
6. Scale Your Business W/ a Resource Vault
Offer Tools and Templates for Self-Implementation
A resource vault provides clients with everything they need to implement your framework on their own.
Whether it’s templates, checklists, or tools, these resources allow clients to get results without requiring ongoing guidance.
With StoryBrand, users can access templates and frameworks that help them implement the system into their business on their own time.
For your business, creating a vault of self-service resources adds a layer of scalability to your offers. It allows clients to take action independently while still getting value from your framework.
7. Scale Your Business With Done-for-You Services
Premium Solutions for High-Ticket Clients
For clients who prefer to hand over the reins, offering done-for-you services can be a lucrative way to scale your framework.
Donald Miller’s certified agencies provide a done-for-you StoryBrand service, helping businesses implement the messaging framework with minimal effort on their end.
This is a premium service that commands high fees but leverages the expertise of his trained teams rather than requiring his personal involvement.
In your business, offering a done-for-you option allows you to serve high-ticket clients who want results quickly, while outsourcing the heavy lifting to your team.
8. Scale Your Business W/ Live Workshops
High-Engagement, High-Ticket Experiences
Workshops are a fantastic way to offer hands-on experiences based on your framework.
These can be in-person or virtual, giving participants direct access to your expertise in a highly focused setting.
Donald Miller’s StoryBrand Live Workshops are well-known for helping businesses refine their messaging in real-time. These workshops create high engagement and are priced as premium offerings.
For your framework, live workshops allow you to connect directly with clients while commanding higher fees.
You can run them periodically, making them a scalable part of your business model.
9. Scale Your Business W/ Subscription-Based Content
Ongoing Support for Continued Success
Subscription-based content is a great way to provide ongoing training and support.
Donald Miller’s StoryBrand subscriptions offer businesses continuous access to updated resources and training, keeping them aligned with the latest in messaging strategies.
By providing clients with regularly updated content, you can ensure they stay engaged with your framework long after the initial purchase.
For your business, a subscription model creates recurring revenue and fosters long-term client relationships.
You can deliver new content regularly, ensuring that clients continue to see value from your framework over time.
10. Scale Your Business W/ Licensing Your Framework
Expanding Your Reach Through Others
Licensing your framework to other professionals or businesses allows them to implement it within their own systems, creating a scalable revenue model that grows without your direct involvement.
With StoryBrand, licensed professionals and agencies use the methodology in their own work, paying a licensing fee for the privilege.
If your framework is applicable to a wide range of industries, licensing can be an excellent way to scale your reach while generating consistent revenue from licensing fees.
How These 10 Strategies Work Together to Scale Your Business
The beauty of these strategies is that they aren’t meant to be used in isolation.
Just like Donald Miller’s StoryBrand business, these approaches work together to create a system that scales at multiple levels.
His online training program leads into group coaching, his book introduces readers to his workshops, and his certification program creates a network of ambassadors who spread the framework globally.
In your own business, combining two or more of these methods will create multiple touchpoints for customers to engage with your framework.
As they move through these different offers, your business grows without requiring more of your personal time.
Take the Next Step: Ready to Scale Your Framework?
If you’re ready to start scaling your business and turning your signature framework into multiple revenue streams, let’s get started!
Whether it’s launching an online training program, building a certification program, or creating a membership site, there’s no limit to how far you can grow once you have a framework in place.
Book a free discovery call to map out your next steps and start scaling your business today!
Scaling your business doesn’t have to mean working more hours or burning out.
With the right strategy, you can turn your signature framework into an infinitely scalable model that serves more people while freeing up your time.
However you pick your infinite scale mix, (create online training programs, build a certification program, or offer done-for-you services, etc) the possibilities are endless.
By implementing just a few of these strategies, you can expand your reach, grow your revenue, and make a bigger impact—just like Donald Miller did with StoryBrand.
It’s time to find your framework and use it to take your business to the next level.
Let’s make it happen!
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Want More?
Speaking of Donald Miller, a popular option is to get certified in someone else’s authority model. In this article, we will explore the advantages and pitfalls of growing your business with someone else’s authority model (like Storyboard).
