Episode 340: Effective Strategies for Building Connection With Your Customers

Today, we’re diving into a topic that is near and dear to my heart: building connection with your customers in a hybrid coaching model.

In the world of coaching, building strong connections with your clients is key to your success. But how do you maintain those connections when you’re moving to a more scalable coaching model?

The kind where your programs run continuously without you having to be there live every single minute? It might sound tricky, but trust me, it’s completely doable, and today I’m going to share exactly how you can make it happen.

Why Building Connection With Your Customers Matters

First, let’s talk about why building connection is so important. When clients feel connected to you, they’re more engaged, more likely to take action on your advice, and more loyal to your program. This means better results for them and a more stable, thriving business for you. Here are 7 ways to build connection in a meaningful and effective way.

1. Personalizing The Onboarding Experience

Your first chance at building connection is right at the start, with your onboarding process. Make sure every new client feels welcomed and understood. Personalize their experience as much as possible. This could be through a welcome video where you introduce yourself and your program, or a personalized email that guides them through the first steps.

2. Creating Engaging Content and Communication

Even though your core methodology content is evergreen, it doesn’t have to feel impersonal. 

Use video and audio formats to make your lessons more engaging. Your personality should shine through in all your materials. Regularly update your content with new insights and case studies to keep it fresh and relevant.

3. Building Connection Through Community Groups 

Create a vibrant community space where your clients can connect with you and with each other. This could be a private group on your experience platform or a forum. Be active in this space, engage in discussions, answer questions, and celebrate wins. This helps foster a sense of belonging and makes your clients feel like they’re part of something bigger.

4. Creating Automated, Yet Personal Touches

Automation doesn’t have to be cold. Use it to your advantage by setting up automated emails that feel personal is a great way of building connection. For instance, send out emails on clients’ milestones, like completing a module or reaching a specific goal. These little touches can make a big difference in how connected your clients feel.

5. Hosting Regular Live Interactions

Just because your core content is evergreen doesn’t mean you can’t have live interactions. Schedule regular Q&A sessions, webinars, or office hours where clients can interact with you in real-time. This keeps the personal touch alive and gives clients direct access to your expertise, building connection in a meaningful way.

6. Collecting and Acting on Feedback

Always listen to your clients. Collect feedback regularly through surveys, polls, or direct conversations. Use this feedback to improve your program and show your clients that their opinions matter. This not only improves your program but also strengthens your relationship with your clients.

7. Showing Your Authentic Self

Finally, be yourself. Authenticity is the foundation of building connection with your audience. Share your own journey, your successes, and even your challenges. When clients see you as a real person, they’re more likely to feel a genuine connection with you.

So there you have it, folks!

Building lasting connections in a hybrid coaching model is all about being personal, engaging, and authentic. By implementing these strategies, you’ll create a community of loyal clients who feel connected to you and your program, even without daily live interactions.

If you’re ready to take your coaching business to the next level and need a bit of guidance, don’t forget to book your free discovery call with me. In just 30 minutes, we’ll uncover the clarity you need, strategize your next steps, and develop a clear plan to help you scale. The link is in the show notes.

Thanks for tuning in today! If you found this episode helpful, please subscribe, rate, and leave a review. I can’t wait to catch up with you next time. Until then, keep scaling, keep growing, and keep building those connections!

Tara Bryan: Hey everybody, welcome to the episode of Course

Speaker: Building Secrets® Podcast, I am thrilled that you’re here. Hey, in today’s episode, I want to talk about creating lasting connection with your customer and how it is the key to your success. Even if you are creating an evergreen or a hybrid experience, so that you can help and scale your business. Alright, so we’re gonna dive into this topic, it is near and dear to my heart as you think about how do you not only build a business that you love, but one that your members love, and they and connect with you. Okay, so in the world of coaching, strong connections with your customer, key to your success, it is all about how you can maintain those connections, how can keep people’s attention and get them results so that they stay and they’re super happy with what you’ve have, what you offer.

Alright, let’s let’s talk about how to do that even if you are in an evergreen or hybrid experience, which we call infinite scale. And the very first thing to do is, in first impressions matter, right? Like think about how first impressions make a huge impact when you meet somebody for the first time, right? So the very first thing I would recommend is to have a personalized onboarding plan. How do you build something that gives people expectations, help them feel valued and and have them know that they’re in the right place.

Having a one on one call, if you’re going to have one is awesome as the stage of the game, it sets the tone, it gives you a chance to get to know somebody, you know who they are, what they like, and sort of what their personality is. And then you can drop them into a personalized onboarding experience, which means that they are getting what they need at the exact moment, they’re getting it. And so while you’ve created, you know, sort of a standard curriculum, a signature methodology that has a starting point and an ending point, everyone may be starting to sound a little bit of a different place, right. Like, if you are really specific about your avatar, and you’re only getting people in who are exactly the same, then great, but most of the time, we’re going to have people who are you know, have the who have the following that you can solve, they’re just starting at slightly a different pace. So drop them in at the right place, that allows them to feel like they are in the right place, and that they are able to go through the experience that’s going to be helpful for them and not just create a cookie cutter, it will make a huge difference.

The second thing is like think about how you’re engaging people when you’re creating content. And when you’re communicating, Number four is automating with a personal touch, and I have this the more you can, obviously personalized experience, but really think about how are you helping them take action? How can you challenge them, or include them in the flow of the content so that they feel like they’re a part of it, right? And it’s personalized to them, and make sure that your personality is coming out, right. So when you’re creating engaging content and communications, it’s about their journey.

And you’re the guide that’s guiding them through that journey. But also like to show your personality, people are attracted to different people and different people’s messages. And so there’s a reason why people and someone chose you, in order to help them you get from point A to point B, they wanted you to be their guide or their mentor. And so a little bit of personality, who are you and bringing that into the conversation that will help them and connect and engage with you as you continue forward in the experience, even if you’re not showing why. One of my favorite stories that I always tell is that I was at a conference.

And someone came up to me like, oh my gosh, like you totally helped me this morning, you know, when you were teaching me this thing, and then and I’m like, I didn’t talk to you this morning. And he was like, Oh my gosh, yes, it was the video that I was watching. And so the did the key to remember is that like, even if you’re not coming up live, and maybe I’ll use this as a as a podcast as another day. But they’re still engaging with you. They’re still learning from you.

They’re still, you know, being a part of the experience that you automation doesn’t have to be like, you know, super cold and are creating for them. And so it’s super important to remember formal and it just like a form letter, right? It can really be that. Just the other day, I had one of my clients say how you personalized. And feel like it’s coming from your actual email inbox, right?

I was just thinking about this this know, like, I’ve been out of the office, and I’ve been doing all morning, as I need to send out some follow up for an event that I did was like, Oh, well, I should just write individual these things, and I feel super disengaged with this group that messages to people. And I tell them like, Okay, well, what if I sent out an automated email that looked like it was a personal I have going through my experience. It’s a really weird message from me? Would there be a difference? And then the answer’s no, right?

Like, I’m still putting thought into it, feeling. And, you know, she’s like, well, I just had been kind I’m still thinking about the person, I’m still creating an email that is personalized, it just is going to be personalized of feeling like that. But then that morning, one of her clients for multiple people. And the automation will do that for you. And it’s a really nice way for you to think about the came up to her and said, Oh my gosh, like, I don’t know how you connection, but also be able to deliver without having to write you know, 4200 emails, or whatever it is.

So really think feel disconnected. I feel like I’m talking to you five times a about that strategy. You can add regular live interactions into day. And she was like, oh my god, like Yeah, because of that. your experience, meaning, there are times that you’re showing up live, obviously, live virtual is always a good idea.

But also experience that you had created, this person felt totally through surveys and polls and direct conversations, just like ways that you’re asking for feedback to be able to get that connected with her, even though she would have doing something two way conversation going on. Number seven, again, to show your authentic self like be else. And still remember the power of what is happening human, be who you are, and and show up that way. That is behind the scenes, because you have created something that something that is super important for people, they want to know your journey, and they want to know your successes, your challenges. And everything else in between.

Now, be people are able to engage with you even if you’re okay, and professional and don’t, you know, bring them into your mess, number three is, you know, really working on creating a if there’s something that’s going on that you’re going through, but share your lesson, learn share who you are and what you’re going through and how you can relate to them, because it’s vibrant community or group where people can feel connected with really gonna help you create a connection. So definitely, these are kind of the seven tips that I would say you, but then also with other people who are going through the are helpful. You can create a connection even if you’re creating an evergreen or hybrid experience, where you’re not like in front of them all of the time. And then you can do these same experience. And this doesn’t have to be done live in things and it doesn’t add any more time to your day.

And that person or live on the phone, this could be something that is the key is how do you create that connection without literally being on the phone or having somebody in front of you you’re creating and fostering community, even if people are all the time. Alright, so there you go. That is how you build lasting connections in your hybrid or evergreen coaching connecting, live and in person or even live virtual. And and so model, all about being personal, engaging and authentic. So hopefully this episode was helpful for you.

If you need really think about how do you connect people together, even help kind of dialing in how to do some of these, definitely schedule a free coaching call with me, and we’ll see where you again, they’re not going through at the same time, there are are and how we can help you implement these into your budget. And if you love this episode, as always, please feel definitely ways to create that connection point. So work on that. free to subscribe, rate and leve a review. I can’t wait to catch up with you next time.

And until then, have a great day.