In this episode, Tara breaks down the key secret to how an online experience can set you free in your business. Go from burnout and stressed out to a growing and scalable business… in just a few steps. Ready to get started?
Check out today’s episode on YouTube as well!
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Transcript
Hey, everybody, it's Tara Bryan, and you are listening to the
Speaker:course building secrets podcast. Whether you're a coach or a CEO,
Speaker:the success of your team and clients is based on your ability
Speaker:to deliver a consistent experience and guide them on the
Speaker:fastest path to results. This podcast will give you practical
Speaker:real life tips that you can use today to build your online
Speaker:experiences that get results and create raving fans. Why? So you
Speaker:can monetize your expertise and serve more people without adding
Speaker:more time or team to your business. If you're looking to
Speaker:uncover your million dollar framework, package it and use it
Speaker:to scale, you're in the right place. Let's dive in. I'm gonna
Speaker:do things a little bit differently today. So I actually
Speaker:have this episode out on YouTube as well. So you can go and check
Speaker:it out. If you are just listening, enjoy. If you would
Speaker:like to watch the presentation, go ahead and log into YouTube.
Speaker:Alright, so this podcast that I want to talk about today is how
Speaker:online courses can set you free. How online programs online
Speaker:courses, as you guys already know, in my audience, I use
Speaker:these terms interchangeably. And the reason for that is because
Speaker:it's all about creating an online experience, whatever that
Speaker:means to you could be an online course it could be a program, it
Speaker:could be a hybrid experience, it could be a membership, it
Speaker:doesn't really matter what it is, what matters is you being
Speaker:able to package your expertise and get it out in a way that
Speaker:allows you to leverage your time and and that's where we're gonna
Speaker:go today is how online experiences can set you free.
Speaker:Okay. So the reason that online courses or programs can set you
Speaker:free is that they give you leverage. So let's talk about
Speaker:leverage. I was listening to a presentation the other day, and
Speaker:somebody was talking about the concept of leverage. And I would
Speaker:say that I've heard this over and over and over again. But I
Speaker:didn't really understand what the term meant, until I heard a
Speaker:couple of different analogies. So I want to just cover a couple
Speaker:of those today. So so often, when I think about leverage, I
Speaker:think about going from point A to point B, right. And so there
Speaker:are a lot of different ways to get from point A to point B,
Speaker:right? Like you can meander, you can, you know, walk, you can
Speaker:run, you can fly, you can drive, you can do all sorts of
Speaker:different things. But when you think about how do you get there
Speaker:efficiently? How do you get there in a way that helps you
Speaker:really sort of maximize your time, your effort and your
Speaker:ability is all a matter of how quickly you can get there.
Speaker:Right? I mean, let's be honest. So if you think about like
Speaker:taking a vacation, this is a this is a big one for me is that
Speaker:I grew up flying everywhere. And my husband grew up driving
Speaker:everywhere. And I and so when we first got married, it was
Speaker:fascinating to me that he was like what you fly there, we
Speaker:could just drive there. And I'm like, Well, yes, we could drive
Speaker:there. But it takes like 10 times the amount of time to
Speaker:drive there as it does just to fly. And so that was sort of my
Speaker:first sort of inkling that there was, you know, multiple ways to
Speaker:do things. And sometimes there are more efficient paths, right.
Speaker:So if you we keep going down this path, so I could walk to a
Speaker:particular location, I could bike to a particular location,
Speaker:or I could drive, all three of those are viable options. They
Speaker:all have different benefits, right? And they all have
Speaker:different drawbacks. But if I'm looking at how do I get there as
Speaker:fast as possible, with being as efficient and as, as, you know,
Speaker:sort of clear as I need to, then it's how do I get there the
Speaker:fastest way, while still maintaining, you know, a budget
Speaker:and maintaining, you know, some semblance of, of, you know,
Speaker:priority or whatever it is right? And so then you start
Speaker:asking yourselves, how do you get there faster? How do you get
Speaker:there easier? How
Speaker:do you get there without taking so much time and effort? And
Speaker:that's where leverage comes in. Right? the leverage of a car
Speaker:takes me somewhere much faster than walking. Naturally, right?
Speaker:But the leverage is the car. And so when you equate this to your
Speaker:business, what's so important about thinking about leverage is
Speaker:how do you leverage your time, your expertise, and your your
Speaker:financial resources, right? So when you think about it, like
Speaker:you're always going to have some sort of constraint In the
Speaker:business, a financial constraint, a time constraint, a
Speaker:delivery constraint, whatever it is, there's always going to be a
Speaker:constraint, your job as a CEO is to eliminate the constraints. So
Speaker:a big way to do this is through leverage, okay? Because leverage
Speaker:allows you the ability to grow beyond your time. So again, if
Speaker:you take this into a business example, I could help 10
Speaker:customers, just by myself doing the, you know, the the work that
Speaker:I do, right, I could have a different process for each one
Speaker:of them, I can, you know, spend time with every client as much
Speaker:time as I want to, with every client. And I can do that up to
Speaker:maybe I don't know, 10 clients. But the challenge is, is when I
Speaker:want to grow beyond where I am today, that very quickly becomes
Speaker:inefficient, that very quickly becomes me spending more time
Speaker:helping all of the different customers. And so often, we're
Speaker:not able to do that, because we get to a critical, we get to a
Speaker:critical mass, we get to a critical place where we're
Speaker:looking, and we're like, oh, my gosh, I don't even have this
Speaker:many hours in a week, or I don't want to work this many hours in
Speaker:a week helping various customers. And so when you start
Speaker:looking at leverage, you have to go in your business, a lot of
Speaker:times you start walking, right, like you start by just starting
Speaker:small, you're kind of getting organized, you're kind of
Speaker:getting things, you know, put together, you're just want to
Speaker:figure out if there's an opportunity in the market. That
Speaker:is a way that you can walk forward, right? You can, you can
Speaker:walk, you get a couple more customers in, you start running.
Speaker:And then it isn't until you get to that place where you all of a
Speaker:sudden, you need to get there faster, right? You need to
Speaker:figure out how do you help all these people within the amount
Speaker:of time that you have. So that's what leverage allows you to do.
Speaker:So there's three different ways to use leverage in your
Speaker:business. One is you hire a team, right? Two is you create
Speaker:systems. And three, you automate some of the core or repeatable
Speaker:tasks that you have in your business. All three of these are
Speaker:necessary for you to grow. But you can look at each one of
Speaker:these a little bit differently, right. And so when you think
Speaker:about an online experience, what you're doing is you're creating
Speaker:automations, and systems to help streamline what you do in a way
Speaker:that is repeatable, and helps helps people go through a
Speaker:process without you, right, they're using a virtual version
Speaker:of yourself, to help people through this process, there's a
Speaker:dozen different ways that you can use this in your business,
Speaker:you can use an online experience to onboard your customers, you
Speaker:can use it as a way to give them all the same foundation and base
Speaker:so you can help them and you know, help help them tweak what
Speaker:they're doing, or, you know, make it better, or, you know,
Speaker:whatever you want to do, right? Or you can use it to actually
Speaker:run your entire business. And on top of that, you can use it as
Speaker:an accelerant. Right. So watch these, and then we talk about
Speaker:them, you know, going through and using your online experience
Speaker:in systems and automation to help streamline the process,
Speaker:then the team comes in, when you want to have them do the
Speaker:process, right, they are taking the process, they are helping to
Speaker:work things forward to get the client results. So here's the
Speaker:thing is in each one of these, you have to have a defined
Speaker:process or framework in which you help your customers. So if
Speaker:you're still in a place where you're just starting to help
Speaker:customers, for the very first time, you may not have all your
Speaker:systems and process and frameworks identified. Right?
Speaker:Because you may not.
Speaker:So that's when you're walking, when you're running, you've got
Speaker:some of them defined, you're still kind of tweaking things,
Speaker:and you're changing things. When you want to jump in the car.
Speaker:That's when you take what you've been doing, and helping your one
Speaker:on one or done for your clients. And you say okay, so how do I go
Speaker:through this process? Either? How have I applied this process?
Speaker:Or how do I help my customers apply this process and define
Speaker:it? Write it down, and then you're able to hand it off in
Speaker:one of these three ways. So even if an online experience is your,
Speaker:oh, I don't want to package my expertise into an online
Speaker:experience. Well, in order to grow your business, at some
Speaker:point, you have to create your proprietary framework. You have
Speaker:to create the process in which you help your customers until
Speaker:you do. You're never going to get to the place where you can
Speaker:grow and scale Well, because every single time you help
Speaker:somebody, you are really recreating the wheel. And you
Speaker:know who you are, if you're doing this, because you are
Speaker:busy, and you are constantly feeling like you're repeating
Speaker:yourself over and over and over again, that is a good indication
Speaker:that it's time to sit down and map out your proprietary
Speaker:framework, or the process in which you help people, then what
Speaker:you can do is, is use leverage in in that framework or that
Speaker:process in order to get one of these three things sort of
Speaker:working in your business. Okay. So, like I said, what you need
Speaker:for each one is that repeatable process or proprietary
Speaker:framework, however, it doesn't really matter what you call it,
Speaker:I don't care what you call it, I would say that if you think of
Speaker:it as a proprietary process, it helps you define your
Speaker:methodology as it's different from somebody else's, and how
Speaker:you show up as an expert, and teach or show other people how
Speaker:to become successful. To me, that's your own proprietary
Speaker:framework, because there could be somebody doing exactly the
Speaker:same thing as you. But the way that you're doing it, the
Speaker:process that you take somebody through is probably different
Speaker:than the way that they're doing it, the more you can define
Speaker:that, and wrap that into a process or a framework, the more
Speaker:successful you're going to be because one it gives you clarity
Speaker:to it gives your team clarity, and three, it helps your
Speaker:customers know what they can expect from you, and how you
Speaker:help them versus someone else. The more you dialed in, you get
Speaker:that the more successful you're going to be in selling and
Speaker:delivering your services, or product. Okay, so like I talked
Speaker:about for almost every episode, how do you start, I want to walk
Speaker:through the six step framework, because here is the reality is
Speaker:that if you nail these down, you, my friend, are on your way
Speaker:to creating that proprietary framework, creating that
Speaker:process, creating an online experience, or offline
Speaker:experience doesn't really matter, right? That that allows
Speaker:you to help people in a way that's, that's consistent, and
Speaker:repeatable and scalable. Okay, so the first one is to define
Speaker:the problem very, very clearly, the minute you go into content
Speaker:or information dumping is the minute you need to come back to
Speaker:the problem that you're trying to solve, and stay focused on
Speaker:solving that problem. And that problem only, not all the other
Speaker:things that you want to talk about. As you've defined the
Speaker:problem, now you need to come up with a measurable result or
Speaker:solution to that problem. And what that looks like is
Speaker:something that's actually measurable, or quantifiable,
Speaker:right? So if somebody has a problem, what does it look like
Speaker:when it's solved? What is that
Speaker:outcome that they're going for? Typically, this is $1 amount, a
Speaker:specific achievement, or a specific growth or outcome in a
Speaker:relationship or behavior or skill. So think through that
Speaker:come up with that measurable result. Do not move forward
Speaker:until you've done both of these things. So often people say, oh,
Speaker:yeah, I already know that. Oh, yeah, I already know that. But
Speaker:here's the thing is that this becomes the beginning and the
Speaker:end point to your framework. And so the more clearly you can
Speaker:define it, the better off you are, because what you tend to do
Speaker:is once you get down into the details, you'll start adding
Speaker:things. And then the the path that you have created becomes
Speaker:diluted. And it becomes confusing for people, both at
Speaker:the beginning as you're defining this, and then as you're moving
Speaker:forward in helping your customers. When they get
Speaker:confused. When they expend too many brain calories, they bail
Speaker:and they don't finish because you've added in things that are
Speaker:off the path or are confusing for them. So always stay
Speaker:connected to the problem. And the result, then what I want you
Speaker:to do is brainstorm the exact process or steps that need to
Speaker:happen for somebody to go from the problem to the result. What
Speaker:is that journey? What is that specific? sort of framework or
Speaker:process that you take somebody through or you've gone through
Speaker:yourself? Or you're helping somebody achieve? What does that
Speaker:look like? Usually, it's five to seven big steps. So map that out
Speaker:first, what I found is most helpful is that people grab post
Speaker:it notes and write each sort of process or SPIG, step on a post
Speaker:it note and throw it somewhere. So just get them all out of your
Speaker:head. Because what happens is, it's really hard to organize
Speaker:them when they're still jammed up in your head rate because
Speaker:there's so many, so get them all out. And then once you've gotten
Speaker:them all out, you'll probably have I don't know maybe 10 to 15
Speaker:then the goal is to start bucketing them into five or
Speaker:seven steps, people can remember up to about seven, seven things,
Speaker:otherwise, then they get distracted. And they, they move
Speaker:on. So about five to seven steps, and then map that out. So
Speaker:the map looks like the starting point, the ending point, and
Speaker:then the five to seven steps in between there. That is the
Speaker:journey that somebody is going on, then you need to put on your
Speaker:guide hat. And the guide hat says, Okay, so here's the path
Speaker:that I've created. And I've outlined for a person to become
Speaker:successful, right to achieve that goal that they want to
Speaker:achieve. Now, where along the path, are they going to get
Speaker:stuck? Where the hurdles were the obstacles? Where are the
Speaker:challenges that are difficult for them, as they're going
Speaker:through the, the journey that you're taking them on. And
Speaker:typically, there are probably maybe four, three to four big
Speaker:hurdles that somebody has to go through in order to become
Speaker:successful, or to have a transformation, which we'll talk
Speaker:about in another episode. But usually, there's sort of three
Speaker:or four big areas of contention that happen, that that people
Speaker:either bail, or they need some additional help on. So identify
Speaker:those, and put those somewhere on the journey map, wherever
Speaker:they appear. And then the sixth thing is, like, identify, and
Speaker:this is great, but maybe not create yet, but like identify,
Speaker:Okay, so first of all, those are the hurdles and the obstacles
Speaker:they're going to have, what are the tools, the templates,
Speaker:checklists, various things that you can provide for them,
Speaker:especially during those times, that will help them jump over to
Speaker:that next step. So really help them get over those obstacles or
Speaker:hurdles that they're running into. Alright, so that is the
Speaker:six step framework. That is exactly what I take my high
Speaker:ticket clients through is this activity to define this, once
Speaker:you have defined this, you have the entire foundation to your
Speaker:business. Regardless if you're doing one on one, you're doing
Speaker:group, you're doing high ticket, you're doing an online course
Speaker:experience or program or membership, it doesn't really
Speaker:matter what it is, you have the foundation that will help you
Speaker:grow in your business. So you can give this to your team and
Speaker:say here is how we help people. Here are the exact steps we take
Speaker:them on. Here are the tools and the templates we use to get them
Speaker:from point A to point B.
Speaker:You can set up systems and plot course platforms that allow you
Speaker:to track how somebody is going through the your proprietary
Speaker:process. And you can set up automations along the path to
Speaker:reward and recognize them for taking action. All right, there
Speaker:you go. That is in a nutshell how you use an online experience